• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Adidas'S 2014 Annual Results: Net Profit Of 564 Million Euros

    2015/3/9 20:19:00 24

    AdidasPerformanceNet Profit

    Following the sale of its brand name 280 million dollars in January, Adidas announced its annual performance report for 2014.

    Data show that in 2014, despite the negative impact of the exchange rate on Euro settlement sales revenue, Adidas group's revenue rose from 14 billion 203 million euros in 2013 to 14 billion 534 million euros in 2014, an increase of 2% over the same period last year, while the exchange rate remained unchanged at 6%.

    It is reported that the main brand Adidas sales achieved two digit growth, Reebok achieved a median digits growth.

    As sales volume of Adidas and Reebok both increased by two digits, the retail sales increased by 21% compared with the previous year.

    In the mail sent to reporters, Adidas group chief executive Herbert Heiner (Herbert Hainer) said that although 2014 was a year of ups and downs, it eventually achieved the adjusted business objectives.

    "In the fourth quarter, our sales in Western Europe, Greater China, European emerging markets and Latin America all achieved two digit growth, indicating that the growth momentum of Adidas and Reebok is irresistible."

    The reporter noted that in the Greater China market, which he always attached importance to, the sales volume of Adidas group increased by 10% to 1 billion 811 million euros.

    In the fourth quarter, sales in the Greater China region increased by 11%, thanks to the promotion of Adidas sports performance series and sports fashion series.

    Compared with the 7% growth in 2013, sales in the Greater China region are good.

    However, even though sales continued to grow, Adidas continued to slide in profits.

    In 2014, its net profit was 564 million euros, down 27% from 773 million euros last year.

    It is worth mentioning that, according to the annual derogation test results, Adidas group's reputation in December 31, 2014 has been reduced, and the pre tax expenditure is 78 million euros (2013 level: 52 million euros).

    Adidas said that the cost was mainly related to the retail cash income area Russia / CIS CIS countries, so the group's goodwill in these countries was completely impaired, and the main reason for the loss was the serious depreciation of the Russian rouble.

    In 2014, the gross margin of Adidas group dropped by 1.7 percentage points to 47.6% (2013 level: 49.3%).

    Adidas group points out that sales in 2015 are expected to achieve medium digit growth.

    In addition, it expects the gross profit margin of the group to drop to 47.5-48.5% (2014: 47.6%).

    "Although the economic outlook and consumption level of Russia / CIS are uncertain, the consumer confidence in most parts of the world is on the rise, which will have a positive impact on the growth of sales."

    Just recently, the Wall Street Journal reported that Dick's Sporting Goods, an American sporting goods retailer, announced that it would make room for Adidas's and Reebok's women's wear products for Underwood's brand Calia.

    Calia's products include tight pants, blouses, sports underwear and headbands.

    Not only that, Dick's Sporting Goods will also become the exclusive seller of Calia.

    In the industry's view,

    Adidas

    And Reebok's shelves will further expand the gap between Adidas group and its competitors, Nike and Under Armour.

    In the Chinese market, the Chinese Super League won the title and 12 years of national football.

    Sponsorship contract

    Nike is still challenging Adidas's soccer position and market share.

    Prior to that, the national football Asia Cup was overheated and the group won the two winning streak ahead of time, giving a new start to the new sponsor Nike, which is a "treatment" that Adidas did not enjoy as a sponsor.

    The key Road Sports Consulting Co., Ltd., CEO Zhang Qing, said Adidas's share was in the main battleground.

    Nike

    Nibbling is mainly the "DNA" decision of two enterprises.

    He pointed out that Adidas has always emphasized the R & D investment on equipment in its dedicated market, while Nike is mainly light asset operation, essentially a marketing company, which is more aggressive in the face of mobile Internet.

    "Trying to use the old mode to create a different future is doomed," Adidas said.

    An industry veteran who declined to be named pointed out.

    However, the analysts also pointed out that in recent years, Adidas has made great progress in developing and opening up new retail mode in China. The latest stores include women's stores, Homecourt store in Sanlitun Adidas brand center in Beijing, Neighbourhood store in Adidas sports classic series, and the first footwear franchise store in China.

    It is reported that at present, Adidas operates more than 80 retail stores across the country.

    Adidas told reporters that it will continue to focus on the introduction of a new differentiated retail mode that is consistent with the needs, expectations and disposable income of consumers.


    • Related reading

    The Net Profit Of Hai Lan'S Home Soared By 75.83%

    Enterprise information
    |
    2015/3/7 20:27:00
    27

    Bosideng Set Sail For Another Business.

    Enterprise information
    |
    2015/3/7 19:03:00
    8

    Losing Weight And Losing A Fortune Is A Blessing In Disguise.

    Enterprise information
    |
    2015/3/7 17:42:00
    30

    Clothing Companies Are Busy Crossing The Border To Taste The Sweetness.

    Enterprise information
    |
    2015/3/7 16:42:00
    23

    Kate Spade 2015年繼續擴張

    Enterprise information
    |
    2015/3/6 20:49:00
    32
    Read the next article

    2015瑞士巴塞爾鐘表展即將盛大開幕

    2015,瑞士諾貝爾表(NOBEL)將繼續攜旗下新品及五大系列經典表款盛裝出席,與來自世界各國的“腕表巨星“共同交流探討。接下來,一起來看一看詳細的資訊吧。

    主站蜘蛛池模板: 很黄很污的视频网站| 美女被免费网在线观看网站| 欧洲无码一区二区三区在线观看 | 亚洲色欲色欲综合网站| 一级特级黄色片| 精品国产欧美一区二区| 尹人香蕉久久99天天拍久女久| 又粗又长又黄又爽视频| 两个人看的视频www在线高清| 老司机亚洲精品影院在线| 无翼乌全彩绅士知可子无遮挡| 国产乱人伦偷精品视频不卡| 中文无码字幕中文有码字幕| 自拍偷自拍亚洲精品播放| 成人性视频在线| 再来一次好吗动漫免费观看| xxx毛茸茸的亚洲| 火影忍者narutofootjob| 国产黄色片在线观看| 亚洲图片国产日韩欧美| 青娱乐欧美视频| 日韩大片在线永久免费观看网站 | 成全视频在线观看免费看 | 奶水哺乳理论电影| 亚洲综合色色图| 120秒男女动态视频免费| 最近高清日本免费| 国产二区在线播放| 两性高清性色生活片性高清←片 | 99精品热这里只有精品| 欧美日韩国产伦理| 国产成人精品曰本亚洲78| 久久亚洲精品专区蓝色区| 美女毛片一区二区三区四区| 天天操天天舔天天干| 亚洲成av人片在线观看无| 91免费视频网| 我和小雪在ktv被一群男生小说| 免费播放特黄特色毛片| 91啦视频在线| 日韩在线观看视频免费|