Men Wear The Fastest Growing Category Of Goods Sold Online.

Do you know what the fastest growth of sales volume of online sales in recent years?

From 2010 to 2015, the growth rate of men's clothing sales has far exceeded that of computers, cameras and food.

This is a statistical data from IbisWorld, a survey company. You may easily retort that it is not because the number of people who buy men's clothing online is very small. This view is very correct.

As Will McKitterick, an analyst at IbisWorld, said, electronic products such as cameras have been flooding the Internet for many years, and the online men's wear market is far from saturated.

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The same is regarded as the next outbreak of the electricity supplier category is a grocery store, but from the current data, it is far from the expectations of the electricity suppliers.

Thus, under the influence of various factors, the sales growth of male clothing has reached the top.

On the other hand, according to IbisWorld's prediction, in the remaining ten years,

Sales growth will continue to stay ahead.

But there are also more important reasons, which objectively promote the growth of men's wear online market.

Nowadays, many clothing brands have realized the growth trend of male fashion consumption, and some fashionable men's styles in recent years, such as Sen series, sports and leisure, etc.

And their way of dealing with them is to cooperate with fashion providers, such as going west.

Need, the menswear brand, has recently started working with Farfetch, a buyer of fashion Electronics (Farfetch has just been valued at $1 billion), so that men can buy Jeans, flannel and advanced sports pants online.

In addition, compared with the past, the current electricity supplier is more mature in terms of delivery, payment and online experience, and male consumers are more efficient in pursuit of efficiency. After these improvements, the adaptability to online shopping will also be greatly enhanced.

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The Alibaba group announced that it had removed the duties of Tmall President Wang Yulei (Qiao Feng), and unified planning and management of China's retail platform, including Taobao, Tmall and Juhuasuan, and appointed Zhang Jianfeng, President of Taobao network, as head of China's retail platform, reporting to Ali group COO Zhang Yong.

This magazine conducted an exclusive interview with Wang Yulei and Zhang Jianfeng in August last year, when the two people were on the same level.

Today, the status of the two party has changed.

The following is the full text of Ali duxiong's future play: Tmall up, Taobao down.

There is such a fairy tale or nightmare: Alibaba will become a huge Internet Co in China and even in the world. One day, every one of us will be shrouded in life.

No longer need paper money, income and expenditure become digital symbols in Alipay; the objects in life come from the customization under the guidance of big data and sent to us through the rookie network; spiritual life, movies, books and music are also related to it.

Of course, there are all kinds of third party companies, but they all belong to the cells of Ali.

Starting from this issue, the journal will launch a series of observations before listing on Alibaba.

In the Internet world, action is often faster than imagination. Ali is telling a similar story. This story always starts from e-commerce. Tmall and Taobao are the real foundation of Ali, and also the main assets of listing.

They need to solve the following questions: how can we position ourselves in a new era of capricious change?

Tmall is the B2C platform.

Jingdong, which competes directly with it, is heading toward Tencent's embrace in early 2014, and there are strong vertical businesses such as jumei.com and vip.com. Will Tmall worry that they will collapse?

Taobao, C2C platform.

Its volume was difficult to match many years ago, but its expanding body also started to cause efficiency problems.

There are many voices outside the view that for Ali, the importance of Taobao gradually gave way to Tmall.

Tmall is born from Taobao, just like flowers and plants. Business is big, it needs to be divided into basins, or it will be self entangled.

But users are the same users. Why do we have two platforms?

"Tmall up, Taobao down" may be the answer to this question.

In pursuit of high altitude, Tmall should seize the opportunity of a second tier city to meet the mainstream demand of mainstream users. Taobao pursues depth and width to cover more users and meet users' long tail needs.

And listen to Tmall president Qiao Feng and Taobao CEO, who are "who am I"? They also talked about paying more attention to the issue of ecological coordination than ever before. The volume of Tmall and Taobao now, and the tiny policy adjustments will lead to a big rebound.