Cross Border Electricity Supplier New Ocean Wharf Financing Billions Of Dollars

Ceng Bibo, founder and CEO of oceanic wharf, recently announced internal mail, announcing that the company completed the B round of $100 million financing.

In an interview with reporters, Ceng Bibo pointed out that the future ocean terminal will seize the initiative in the field of mobile Internet.

In addition, the funds will be used to optimize the logistics system, cooperate with overseas manufacturers, and layout international logistics and warehousing.

During last year's "black Friday" campaign, cross-border electricity providers including Miao Tao, Mai Le, Golden hoop and sea, and Hai Tao City have all taken up the banner of "black Friday" and launched the cross-border electricity supplier price war.

Among them, Amazon, Tmall and other giants also entered the cross-border electricity supplier industry last year, which has brought impact to many vertical cross-border electricity providers.

In response, Zeng Bi Bo said that the ocean terminal would "win quickly".

Is "fast" really able to survive among giants?

In an interview with reporters, Tmall international and Amazon's entry will bring financing boom to the entire cross-border electricity supplier. But by the influence of giants, the competition mode of vertical cross-border electricity providers should be changed slightly. "Competition with giants, deep ploughing industry, sales of their services and good experience" is the way to survive in the giant.

It is understood that the ocean wharf has completed two rounds of financing, namely, the 5 million yuan angel from angel Bay in 2010 and the ten million yuan A financing from Softbank Sai Fu in early 2014.

From 2010 to 2013, foreign terminals met with investors: Chen Xing, Jingwei and Alibaba's strategic investment department.

However, Zeng Bi Bo expresses great pressure on the B round of financing.

It means that investors will have to bear fruit. The sales volume of ocean wharf is close to 7 hundred million in 2014, so how to reach four times and five times in 2015?

"Our B round of financing is actually taking the C round of money, from the internal point of view, the team is difficult to carry, the pressure is very great."

Public information shows that the cross-border electricity supplier industry began to break out in 2014, and the domestic electricity supplier giants have also entered the industry with their own resources.

Zeng Bi Bo spent 3 months on the impact of the giant's entry into the market for hundreds of millions of dollars in the B round.

Ceng Bibo said that if the ocean wharf is competing with other start-up companies, A rounds and B rounds are almost the same stage, and there is no need to be too radical.

But now that giants are entering, there are some changes in their gameplay. If the B round takes 30 million yuan for such a scale, it will be dangerous in 2015.

Because the industry will certainly shuffle, "we want to save, we have to spend the winter, so the B round took a lot of money".

The difficulty of financing is closely related to the entry of giants.

For vertical cross-border electricity providers, how to compete with giants is the biggest problem.

"Capital is really afraid.

"Zeng Bi Bo said that it was very good to meet with investors before September 2014.

But with Tmall's "double 11", Amazon direct mail and other giants entering the cross-border electricity supplier industry, all investors will have the same problem: how to compete with Tmall?

Public information shows that in addition to the foreign wharf's $100 million financing, the largest amount of financing announced by the cross-border electricity supplier industry in China was the C round of 60 million yuan from the vertical mother and baby business, which was acquired by honey bud baby in December 2014.

In addition, over the past month, there are also many cross-border e-commerce websites announcing financing information, such as the "vertical life" vertical platform of imported food vertical, "fresh life" announced the completion of tens of millions of angel investment, the import of cosmetics cross-border electronic commerce network announced the completion of A million investment, women cross-border shopping mobile application "Hai Mi" completed 15 million yuan angel investment.

"Next, more companies will join in the competition for cross-border electricity providers. When the import business is known as the blue ocean market, all kinds of capital are competing to enter, and the financing of cross-border electricity supplier industry will be launched in 2015."

Zhang Zhouping, senior analyst at the China Electronic Commerce Research Center, said that the domestic electricity providers who had joined the company had gone through the electricity war for ten years.

For imports

The rise of the market, many Internet giants have begun to set foot in this area.

Alibaba, Jingdong, jumei.com, Suning, No. 1 store, Amazon and other business enterprises began to import cross-border e-commerce business in 2014.

Zeng Bi Bo's attitude towards giant competition is not optimistic.

He said that the capital market will soon enter the "cold winter" period. Small and medium-sized projects will be difficult to finance. The financing of the ocean wharf is higher. First, in order to actively layout, the two is to prepare enough ammunition for the winter. In the future, it will fight with Tmall, Jingdong and vip.com.

Tmall international has the advantage of large traffic and many users.

Therefore, once Tmall international makes cross-border electricity providers, it will quickly pull the flow to itself, but Ceng Bibo believes that the giant has weaknesses, because Ali's business layout is very wide, and cross-border electricity providers as one of its businesses, will not use all the mental input, and large volume of enterprises "turn to slow."

For example, it does not precipitate in every aspect of cross-border electricity supplier. International logistics development, international team building and overseas supply chain development are all difficult problems for Tmall international.

However, Wang Xiaoxing said, from the brand side, Tmall, Jingdong, Suning, No. 1 store, jumei.com and so on are well known in the country, with a wide range of radiation, high brand trust and high recognition. They are engaged in cross-border electricity business, and will inevitably squeeze personal selling vendors, and engage in the survival space of small and medium-sized enterprises in cross-border electric business.