The Arrival Of The New Consumer Electronics Era?

Apple will hold a new product Conference on March 9th (Beijing time March 10th), and Apple Watch is expected to be the main character of this conference.

As Apple's main smart wearable product, Apple Watch has yet to be listed, and is highly regarded by the market.

Then, can the product continue to write the brilliance of iPhone, and then change the market of smart watches and wearable devices? Which companies will become the "pigs on the draught" of the smart wearable device on the industrial chain?

Apple will launch the smart wearable product Apple Watch on the special conference to be held in March 9th (Beijing time March 10th).

Due to the integration of various complex functions, Apple Watch is called "Swiss Army Knife" on the wrist.

The industry predicts that the volume of Apple Watch shipments in 2015 will exceed 15 million yuan, and the launch of the product will mean a new era of consumer electronics.

However, some people are not optimistic about the market prospect of Apple Watch.

In March 9th, Apple will hold a special product conference entitled "Spring Forward".

It is widely believed that Apple will announce Apple Watch smart watches at this special conference.

Apple's official website has also released the promotional pages and videos of Apple Watch.

We can see from Apple's official video that Apple Watch has greatly outperformed existing wristband wearable devices in terms of product function, design and experience.

It is understood that Apple Watch has four functions: efficiency, life, entertainment and commerce.

In terms of hardware configuration, Apple Watch takes the lead in equipped with Force Touch sensing technology. It can distinguish pat and press when the user touches the screen, and the feedback is equipped with Taptic Engine linear brakes, which effectively helps users distinguish different messages through different vibration modes.

In appearance, Apple Watch will launch three versions: 18 Watch series, 10 Sport series and 6 Edition series.

Apple Watch also has six exclusive new technology highlights: medical sensors, wireless charging, pressure sensors, tactile feedback, sapphire and SIP packaging.

In fact, before the Apple Corp officially launched Apple Watch, HUAWEI, LG, Samsung, ASUS, SONY, Intel and other companies have launched their own smart watch products.

The long delayed Apple Watch can continue to write apple iPhone's brilliance in the past? There are differences in the industry.

The expert Chen Gen told reporters that Apple Watch will redefine the smart watch.

Apple's smart watch is not the same as Google's glasses. Apple has always been a company dominated by sales of hardware products, while Google is a company that provides big data search services.

Apple will not only develop hardware products, but also sell hard products, so Apple smart watches will not face the fate of Google glasses.

Another industry insider pointed out that the key factor in the development of smart wearable industry is constrained by the industrial chain. The two is limited by the system platform.

The launch of apple Apple Watch will promote and accelerate the establishment of the smart wearable industry ecosystem.

On the other hand, because Apple Watch is built on the platform of its own system, it will solve the current situation of the fragmentation of smart wearable devices to a certain extent. At that time, data integration will take shape initially, and the value of wearable hardware itself will start to highlight.

Minsheng Securities believes that Apple Watch will not only widen the functionality of wearable devices, but also become the industry leader in design, and will further promote the upsurge of wearable devices and supply chain after the release.

"Apple Watch will be a catalyst to ignite the global smart watch market," Neil Mawstion, executive director of market research firm Strategy Analytics, told the media.

Apple Corp's brand awareness, loyal fruit powder, powerful retail network and complete application ecosystem will ensure the success of Apple Watch. "

However, not everyone is optimistic about Apple Watch.

An insider who declined to be named pointed out that sales expectations for Apple Watch were based on the performance of iPhone and iPad in the first year of history. But now Apple's market environment has undergone tremendous changes, so the situation of Apple Watch is no longer the same. Its competitors are too many, among which Moto 360 is a terrible opponent.

The use scenarios of Apple Watch definition, step counting, movement, heart rate, health and so on are not new enough. Before that, LG and Samsung manufacturers have made deep excavation in the field of smart watches, but the effect is not very obvious, and none of them can really become popular.

He thought that

It's hard to change the wearable market.

There must be an irreplaceable and indispensable function or experience for mobile phones to be universally accepted by the market.

Li Tao, general manager of Chengdu branch cloud technology, believes that Apple Watch is facing an emerging market. Compared with the mature market, its market demand capacity is not very large, and it can not be successfully reversed as iPhone did.

Apple Watch is the main product of health in terms of function. It is a differentiated product in the market segments. Wearable products are targeted products for specific market segments, and 100% of customers in 1% of the market. At present, Apple Watch is hard to replicate the successful mode of Apple's iPhone mobile phone.

Another source pointed out that the weight of Apple Watch is much heavier than that of other competing products. As a wearable device, weight is a very sensitive parameter. The hardware configuration of AppleWatch has reached the highest level in the industry, but the high configuration also means high energy consumption, which means that the endurance of Apple Watch is not excellent. Apple

These people also said that Apple Watch is tied to Apple ecosystem, is a partner of iPhone, and the drawback is not open enough.

If Apple positioned AppleWatch as an appendage to iPhone, it would be no different from other smart watches on the market, which would limit its potential market size.

What is expected is a smart watch that can be used even if it is out of the cell phone, such as Internet and APP. But most smart watches, including Apple Watch, can only be used in conjunction with nearby smart phones, and can not replace other devices.