Max Mara Group'S Revenue In 2013 Was Basically The Same As In 2012.

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< p > < < a href= > http://cailiao.sjfzxm.com/Matertial/show/default.aspx > > Italy < /a > reported that Italy luxury group Max Mara Fashion Group Srl recorded a total revenue of 1 billion 300 million euros in 2013, which was basically unchanged from 1 billion 294 million euros in 2012, and 60% of its revenue came from export business.

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< p > the United States is the fourth largest market of Max Mara Fashion Group Srl after Europe, China and Japan. In 2013, its revenue increased by 40%. As the first celebrity spokesperson of Max Mara, Jennifer star Jennifer Jana was a success. The classic camel coat that she wore in print advertisements sold 5000 records in a few months, and the J J named by her also achieved excellent results.

Max Mara 2014 autumn winter and 2015 spring and summer continue to use American actress, invited Amy Adams Amy Adams as spokesperson for the new Signature Bag of handbags, and raised the communication budget by 15% to increase the advertising in the emerging markets such as Russia, China and Dubai, hoping to continue the momentum.

In the past two years, the Max Mara handbag accessories series, which has increased by 33%, is positioned in the middle and high end, which is in line with the trend of "light luxury" products in recent years, and also reduces the average age of brand consumption.

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By the end of last year, Max Mara Fashion Group Group, which had Max Mara, Sportmax, Max & Co. and iBlues, had 2368 global stores, of which 116 were in the US (76 for P brand stores) and third in Japan. There were 146 in Japan.

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< p > Italy brand > a href= "http://sjfzxm.com/news/index_x.asp" > MaxMara < /a > the birth began in 1951. In 1951, Achille Maramotti opened the first MaxMara in the small town of China, and launched the first MAX MARA fashion series: a camel coat and a pink suit. Now, the group has twenty-three brand series. In 1983, it began to implement franchise business, and the Group sales network almost covered the entire Italy market.

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< p > the Max Mara of the classic years comes from a hundred years old Italy town. MaxMara can become the representative of Italy's garment industry. Its family clothing industry can be traced back to the era of great grandmother Marina Rinaldi.

In the last century, the Maranotti family began to dress for women in the Reggio Emilia area.

In the era of Marmotti's mother, they founded a professional sewing school, and the enthusiasm for sewing clothes passed down from generation to generation.

Besides Italy, the school also has branches in Switzerland.

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< p > in that era, the trend of clothes and clothes was decided by the preferences of the tailor: Achille MaraIriotti l951 first proposed the concept of ready-made clothes after obtaining a law degree.

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< p > he started by a small clothing factory at that time and created the first MaxMara series by making a coat and two sets of clothes, thus making the family's wealth rise rapidly.

More than 50 years later, MaxMara became an international group and sponsored the reconstruction of the Baroque Basilica della Gtliara Church in Reggio Emilia city center in sixteenth Century. As one of the largest fashion companies in Italy, the highest quality and comfort is the highest goal of MaraMara in half a century.

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In 1951, Paris, the trend capital of the time, brought inspiration to him. At that time, M cylinder noui was not completely used in French fashion, but reflected and redesigned by the creativity of Italians. P

In 60s, London brought a new impact to the fashion industry. Achille Marmotti got the first prize and launched the Spomax series, which is designed for young women who are 18-30 years old in pursuit of unique style.

At the end of the 60s, it was not enough to produce high quality clothes and suits only. It was necessary to build an image and set up a M like Mm style.

Under the casual circumstances of guests, Emmauelle Kahn, Karl Lagerfe1d, Luciano Soprani, Guy Paulin, Anne-Marie Beretta, Moschino, Dolce&Gabbana, and self and cooperate with each other make the unique image of the brand more consolidated.

By the year 70s, it had gradually broken away from the sexy color of miniskirt in 60s and pursued another style. "Made in Italy" provides tailored clothing for practical women, and MaxMara has established a strong position in the fashion world.

MAXMARA's independent company has created different clothing series with different styles of women. Today, MaxMara has 29 series of fashion. In the spring of 98, it founded its own glasses series, and in the 02 years and autumn and winter, it founded the M cylinder MaraHoisery socks series.

MaxMam group has become a model of Italy garments, and is a reference for young designers.

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Under P > MaxMara, there are six garment factories and a distribution company. MaxMara has launched a large-scale advertising campaign. It has hired Sarah Moon, Paolo Roversi, Fabrizio Ferri, Arthur Elgort, Arthur, and so on to capture the essence of each fashion series.

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< p > MaxMara seems to know what they want in any situation. They can do something that guides the trend and overtakes the trend. It is the power of innovation. Under their wise eyes, they develop a unique design trend of thought, which can be called "classic", just like the hereditary atmosphere that has been extended for a long time.

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