Wangfujing Department Store Hand In Hand Tencent Old Business Super Also To Do O2O

P recently interviewed the insiders of Wangfujing department store. It is easy to see with their chat that the online Internet transformation has already deeply affected the industry, and the alliance with Tencent is only the beginning of the transformation of this old brand enterprise to O2O. < /p >
< p > < strong > Shang Chao transformation, < a href= "http:// www.91se91.com/news/index_c.asp" > Wangfujing < /a > urgent > /strong > /p >
You can still feel the nostalgic smell of the 70s of last century when you walk to the department store. At that time, the department store was still a large shopping mall in the country, and no one could reach P. And this sense of superiority has been maintained until the 90s of last century. But this sense of superiority also fell rapidly with the outbreak of the Internet. First, it felt the impact of the electricity supplier, and then encountered the O2O tide. < /p >
Du Tao, the head of Wangfujing department store, told Ba people that the internal department of Wangfujing was very sensitive to the changes in the retail industry. The company basically completed the Department adjustment before its cooperation with Tencent last year, and then began to look for all kinds of third party service institutions. Before that, the Wangfujing group's main strategy for O2O was summed up as three words: "all channels". The core logic of the whole channel is to build Wangfujing's commodity exports in various channels of the Internet. At the same time, access to all kinds of Internet solutions as far as possible to solve the advantages of the business, and build an internal system such as marketing, membership and so on. At present, there are already many third party solutions to enter the Wangfujing department store, and the WeChat team is just one of them. < /p >
< p > < strong > based on < a href= "http:// www.91se91.com/news/index_c.asp" > WeChat < /a >, subversion of traditional payment < /strong > /p >
< p > as mentioned above, Wangfujing, which is sensitive to changes in the industry, has been looking for partners since last year. Its contacts with Tencent began in June 2013, and the earliest docking department is the micro life department that has been stripped by Tencent. When asked why he started to choose Tencent, Du said that before Wangfujing department store had set the first target as Ali, but after in-depth understanding, Ali found that there was not a molding platform level product. The existing Amoy spot could not be fully connected with the business of Wangfujing department store. Of course, it also guaranteed the traditional business hyper's vigilance for Ali, who was founded by the deep electricity supplier. < /p >
< p > cooperation with Tencent WeChat mainly focuses on its platform advantages, and after the formal signing of the cooperation agreement, the first cooperation between the two sides is in the field of payment. Du revealed that the first step of cooperation between Wangfujing and WeChat was to overturn the cashier. At the payment level, the logic of Wangfujing is to solve the problem of offline payment by using mobile devices plus two-dimensional code. Merchants stationed in Wangfujing department store are equipped with a iPad, which includes various payment methods including WeChat payment and UnionPay. Users only need to open WeChat to scan the two-dimensional code and use the binding bank card to complete the payment process. At present, this concept has been piloted in many stores inside the Wangfujing department store. < /p >
< p > of course, cooperation with WeChat is definitely more than that. The Tencent also provides more WeChat interfaces to Wangfujing department store to complete functions including location, payment, membership card and so on. < /p >
< p > < strong > do not refuse any company, want to cooperate with < a href= "http:// www.91se91.com/news/index_c.asp" > Ali < /a > cooperation < /strong > /p >
< p > cooperation with Tencent soon after that, the media exposed Wangfujing department store and "secret love" Ali, and will carry out deep cooperation in the future. Du Tao did not shy away from this, saying that Wangfujing is indeed in cooperation with ALI department, which is still at the payment level, and the first thing to do is Alipay. But in her view, this cooperation is not worth making a fuss about. For a traditional enterprise eager to transform, the word "brigade" is meaningless. < /p >
< p > and not only with ALI, Wangfujing is still docking with many third party service providers, including the technical solution providers who sweep the goods and help them. Nearly four or five solutions address the marketing module, indoor location, commercial WiFi and other O2O modules on maintainer's Wangfujing department store. < /p >
At the end of the P, Du Tao said that the Wangfujing department store finally hopes to provide more big data services to the merchants in the terminal by accessing more services and improving all kinds of systems, thereby ultimately increasing the turnover. To this end, Wangfujing department store has invested huge sums of money and manpower. When it comes to whether the traditional offline brands can accept such changes in the Wangfujing group, Du said, indeed, some businessmen think such a change is meaningless, because they do live very comfortably online. But the fact will eventually tell the market that the trend of the tide of history will be overwhelmed by the trend. < /p >