Six Branches Of Wangfujing Are In A State Of Loss.

although Zhanjiang Wangfujing department store issued a closing notice on Sina micro-blog in July 11th, but the Wangfujing official website showed that the Southern China branch of Wangfujing department store nationwide except Guangzhou and Nanning, Zhanjiang is also famous. Reporters call Zhanjiang Wangfujing official website store contacts, telephone prompts have long been "in the user line failure."

According to the first half of 2014 Retail enterprises Statistics show that in the first half of 2014, the main retail enterprises (excluding home appliances and electrical appliances) closed 158 stores in China, far exceeding the number of 35 stores in 2013. Among them, the department stores closed 12 stores. Specifically, the department stores closed 3, Baisheng department store, Baole department store closed 2, Shang Tai Department store, Hua Tang shopping malls, Xinguang department store, modern department store, Nanning department store (quotes, interrogation) closed 1. Coupled with the closure of Zhanjiang department store in Wangfujing in July 11th, there are more than 13 stores that have been known. In this regard, there are even claims in the market that the department store industry will disappear in the next 5 years.

Public information shows that, including Wangfujing Zhanjiang store, there are six Wangfujing stores in a loss, insiders said, do not rule out more in the future. Loss shop Be shut down. On this issue, Wangfujing Dong Miyue Ji Peng did not receive an interview with reporters.

　　 6 branches are in a state of loss.

At the Wangfujing shareholders' meeting held in June 20th this year, the chairman of Wangfujing, Liu Bing, once said that for the department stores with poor performance, Wangfujing might consider closing stores. In July 11th, Zhanjiang Wangfujing department store closed the door to seal the above statement.

Although Wangfujing indicated that the reason for closing the shop was that its performance was not up to the expected level under the influence of the economic environment, and decided to close down from a strategic point of view. Looking at the 2013 annual report of Wangfujing, we can find that the net assets of Wangfujing Zhanjiang store in 2013 have been -3350 million yuan, and last year's total loss was 30 million 160 thousand yuan.

In addition to the loss of Zhanjiang stores, the 100% department stores directly controlled by Wangfujing include Wangfujing Zhuzhou store, Wangfujing Fuzhou store, Fuzhou Zhengzhou store, Zhengzhou Zhengzhou store and Jiaozuo Jiaozuo branch, and 5 branches are in a state of loss. Li Bing, chairman of Wangfujing, has been implementing the "strong shop policy". Insiders said that the loss shop had gone through the three year loss cycle of new stores, and if it could not turn around, it would not be able to escape the fate of being closed. In addition, Wangfujing's net Shang electronic commerce limited liability company has also reached 27 million 750 thousand yuan in 2013.

In addition to customs stores, Wangfujing is also very cautious about opening new stores. In 2013, the annual report shows that Wangfujing only added a new store last year, which is the Jiaozuo Wangfujing department store Limited registered in July 5, 2013.

Overall, the pace of development of Wangfujing has been very slow.

　　 Eager to find transformation exports

A researcher from a securities company in Southern China said in an interview with reporters that the traditional department store industry is facing a grim situation. There are three main reasons: the first is the impact of the electricity supplier; the second is the eight policies of the central government and the whole market environment; the third is the increasing supply of commercial real estate and the rush to eat the department store market. Even Wu Xiaoqiu, director of the financial and Securities Research Institute of Renmin University of China, has publicly stated that the Wangfujing has become a museum due to the impact of the electricity supplier. In this year's shareholders' meeting, more and more small and medium-sized shareholders are speaking frankly. Most of the people who come to Wangfujing are outsiders. Many people regard it as a landmark building, but fewer people actually shop.

At the beginning of 2013, the Wangfujing online shopping mall was launched. At the end of the year, Wangfujing APP platform and WeChat service number were launched and WIFI was launched in 5 stores in Beijing. In addition, Wangfujing has also advocated the construction of all channels, integrating the "O2O" resources on line and line, and developing the free brand, launching a free brand firstwert shirt for sale on online shopping mall, Beijing department store and Shuang an shopping malls.

In addition to the above transformation, the transformation shopping center is also regarded as the hope of future growth in performance. Wangfujing has signed new projects in Hunan, Shandong, Henan and other regions, and plans to promote the construction and preparation of shopping centers in Xi'an, Zhengzhou and Foshan.

The former researcher said that although the transformation of Wangfujing is quite a lot, the actual effect remains to be seen. Based on the genes of its old state-owned enterprises, it has a special assessment mechanism, and many transformation actions are suspected for the sake of surface performance. In addition, Wangfujing controlled shareholder Wangfujing international through its wholly owned subsidiary, Baer Mont, acquired the spring department store in 2013. At present, the controlling shareholder Wangfujing international is planning related work. Liu Bing, chairman of Wangfujing, said at this year's shareholders' meeting that Wangfujing's acquisition of spring department stores is optimistic about Seth outlets, but it is not known whether the controlling shareholders are putting the assets into Wangfujing.