Shanghai Intertextile Spring And Summer Women's Clothing Accessories Exhibition Opens In March 18Th

The twenty-first China international textile fabrics and accessories (Chun Xia) exposition (hereinafter referred to as Intertextile spring and summer noodles Accessories Exhibition) is about to open in March 18th at the National Convention and Exhibition Center (Shanghai). For this exhibition, 2640 exhibitors at home and abroad will bring high-quality surface accessories products to participate in the exhibition. At the same time, 110 thousand square meters of exhibition scale will compose a new chapter of the exhibition.

Fabric is the most important part of women's clothing, and the fabric is the designer's industry. In the fashion industry chain theory, the fabric industry is the most basic part. Intertextile spring and summer noodles accessories exhibition, "fashion women's fabric exhibition area" will present the "fast fashion" characteristics of women's fabrics to the whole world.

According to the organizers, women wear fabric exhibition exhibitors grew significantly, such as chemical fiber, knitted, jacquard all had an increase of more than 30%, exhibitors of embroidery and lace fabrics continued to grow, but the growth rate had slowed down, and silk and artificial fur had begun to take shape through long-term cultivation. Through analysis, it is found that the growth of women's fabric exhibitors coincides with the market changes and has the characteristics of "fast fashion". In 2014, when the knitted products and jacquard products became popular, the two categories of exhibitors increased significantly, while the embroidery and lace fabric enterprises had a strong growth trend in the past two years, and this year's growth rate slowed down, and the growth rate of exhibitors also slowed down. Intertextile spring and summer noodles Accessories Exhibition Fashion ladies Fabric exhibition area is a mirror of the market, which reflects the changes of the market quickly.

Exhibitors from the women's fabric exhibition area started preparations earlier. They said that despite the increasing diversity of sales channels, "participating in large-scale professional exhibitions such as Intertextile spring and summer noodles accessories exhibition can give customers a more intuitive experience. This is the result that network marketing and other means can not achieve."

　　 Spring is the ability to respond.

This year, Intertextile Chun Xia surface accessories exhibition will be moved to the National Exhibition Center (Shanghai), yarn expo China International Textile yarn (Chun Xia) exhibition, CHIC China International Clothing and fashion fair, PH Value China International Knitting (Chun Xia) exposition will also appear in CHIC for the first time in spring in the form of exhibition, and the spring exhibition of the entire textile industry chain will be held in the same place. Women's fabric exhibitors have expressed "good" at the same time, while the more important is the fashion exhibition effect.

Fast fashion, which is characterized by "fast, ruthless and accurate", always follows the trend of catching up with the season. The speed of new products coming to shops is fast, and the frequency of display of display windows is high. It also puts forward higher requirements for design, production and marketing. Ru Hua, assistant manager of Zhejiang Rainbow Printing & Dyeing Co., Ltd. hopes to achieve rapid response through Intertextile spring and summer noodles accessories exhibition platform. Jiangsu Guotai International Group China World Trade Center Limited by Share Ltd Development Department Wang Jie also has expectations, "wherever it is, the most important thing is to get the result".

Yan Huaying, general manager of Guangdong Jianye Textile Group Co., Ltd., said that since 2006, he has attended the Intertextile accessories exhibition, and will not fall two times a year in spring, summer, autumn and winter. Industry exhibition is one of the main marketing channels of Jianye.

The company has participated in the 6 fabric exhibition so far. Yang Zili, manager of the fabric department, said: "at present, the cost of silk fabric production and environmental factors is constantly improving. Many companies are changing or shutting down. Of course, there are also new businesses emerging and rising. The fabric of women's clothing is changing very fast. We must take an active part in the market competition, understand the market demand, adapt to the new normal development of the industry, adjust the product structure in time, develop new customers, and consolidate the old customers.

　　 Select new products to speed up listing

In the interview, women's fabric enterprises are more willing to speak with products. They concentrate their attention on fine products, strive to reach the market quickly, bring real experience to customers, and do not let go of this excellent opportunity to communicate.

Jiangsu Guotai International Group China World Trade Center Limited by Share Ltd not only brings conventional knitted and woven fabrics, but also displays high count and High Density Jacquard shirt fabrics and denim jacquard fabrics. Wang Jie explained in particular: "this denim jacquard fabric, with pure cotton and cotton blended varieties, is the ideal choice for making personalized women's clothing."

"With the improvement of people's living standards, customers' requirements for fabric quality have been increasing. Therefore, this year, in addition to the introduction of regular varieties, we will make adjustments from the source of the fabric, such as increasing the variety of wool and Tencel ingredients, so that people can be both generous and comfortable at the same time."

Besides the recent development of multi colored printed fabrics and other fist products, the hedebao group will focus on the latest development of four side stretch jacquard real silk fabrics and digital printing Chiffon series. "Whether it is the texture and texture of silk fabrics, or the pattern of flowers, the clothing enterprises want to be the latest, demanding that" people do not have me, people have my new ', and at the same time, they are also cheap and fine to attract them, "Yang Zili said.

Jianye textile products mainly include weft knitted fine needle, weft / warp knitting needle, printing products, warp knitted coarse net, knitted jacquard / dyed / dyed fabric, woven jacquard / dyed / dyed knitted fabric, lace fabric, embroidery products, craft products and so on, basically covering all the product lines of the group. It will build a large exhibition hall in a 225 square large booth, and then display products in several sub brands.

"Printed fabrics and knitted fabrics are the traditional superior products of Jianye textile. But this time we focus on lace fabrics. Our lace fabrics have unique advantages in color, and they are new in shape and have a wide variety of products. We are also developing new materials and technology, which can be developed rapidly, open to plate, low in quantity, and can make full use of the advantages of the textile and flower styles of fashion industry. It can well meet the needs of small and medium garment brand customers and underwear customers for the small batch, multi batch, fast delivery, fashion and diversity of lace fabrics, "Yan Huaying said.

　　 Exhibition is an important marketing channel for fast fashion.

Yang Zili told reporters that because of the special reasons for silk fabrics, the style and texture of some fabrics, especially the hand feel, can not be displayed by computers. "Although we are also doing network marketing, the effect is relatively poor, so we still hope to participate in such a large fabric exhibition to give customers a faster and more intuitive experience."

The marketing channels of Jianye textile mainly include flagship stores, trade exhibitions, industry activities, door-to-door visits, e-commerce platforms and school enterprise cooperation. Also through Alibaba e-commerce platform 7 days a day, 24 hours a day, continuous product marketing, and set up its own e-commerce website fashion fabric network, the use of WeChat circle for accurate customer marketing.

Rainbow Zhuang Ruhua also expressed a similar view: "the market competition is more and more intense. Now, apart from the traditional sales channels, this year will also open up some other channels, such as electricity providers, while adjusting the proportion of internal and external sales, increasing the share of domestic sales. Among them, the function of exhibition is impossible to replace.

stay Women's wear fabric In 2015, women's fabrics continue to return to the natural rhythm and return to the essence of the products. From the perspective of color trends, most of them are lighter coloured bright colors, such as pink and water blue, including fruit green and sun yellow, and brownish black and ice white. They are more popular colors in spring and summer. In the aspect of flower shape, wave points, stripes and grid patterns are a major trend. Besides, tropical flowers, flowers, Bohemia style and seabed creatures are all popular and popular among customers. Silk is still mainly light and light this year. The popularity of flower pattern is simple and clear. If the classical zebra pattern is to be re created, it will be richer and more fashionable after adding certain colors. "There is no doubt that the products we bring reflect the understanding and interpretation of popularity, and hope that there will be new gains in the new year in the new venues."