Five Rules For Jeans In Clothing Shops
1, understand the consumer group's psychological choice of the appropriate version: the jeans here in Guangdong are slightly lighter than those in the water, and even if the white trousers are in the market, they wear less light in the mainland. In many places, the nostalgic style can be sold, but the nostalgia style in Yunnan is hard to sell. In terms of plate type (women's clothing), the hip market in the rural local market is larger than that in the city.
2, in the initial stage of purchase, if we want to reduce the quantity of goods, we must remember: the style is more, the quantity is less, sum up a little more, the profit is lower.
3, look at Sale The age of the object analysis of the size of purchase: the size of a student should be small, generally from 24 to 30 or so. For women aged between 25 and 35, women's clothing is usually 25 to 32 yards and men's wear is 28 to 36 yards. At the same time, it should be adjusted according to the regional differences. The size of the north is larger than that of the south, and the middle size is larger. Jeans Girls also have high waist, middle waist and low waist, and now they are more popular. Southern girls are generally 25-29 in size and 26-30 in the north.
4. The cost of a pair of jeans is mainly due to fabric cost, processing cost, accessories cost and water washing. cost It is composed of circulation cost and labor cost. In these costs, the most vulnerable to be fake is fabric. For textile and apparel industry, as long as people who have a slight understanding of the price of cotton and yarn know how much material a pair of jeans need to consume, and this part of the fabric is multiple, it is easy to calculate the cost of a pair of jeans. So the price of a pair of jeans is below 40 yuan, basically a faulty goods.
5, do not sell products, see how you do it, understand your consumer group, that is, consumer object, which determines the direction of your purchase, before you know more about this knowledge, such as what is popular this year and so on, the easiest way is to go to the street to see, compare what kind of jeans to wear more people, more points, wearing fewer people, less into some goods.
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The decoration of a clothing store is a matter of opinion, but it is indispensable to make the customer feel comfortable. Too gorgeous colors are not suitable for decoration, which may give customers a feeling of agitation. In addition, fragile decorations also give customers a sense of tension.
How can clothes be sold at a counter, and the counters in a shop are the most frequently used. The old shop operators said that the color of the cash register should be simple, dirty and material. The cashier will place large quantities of goods waiting to be taken every day, so don't choose too small cashiers to save money, so as not to make customers feel cramped and messy.
The quality of the cash register can not be bad because it is very frequently used, and it will be very bad if it breaks down. When choosing a cash register, we should consider waterproof, moisture-proof and even anti-collision. If the economic conditions are good, it is recommended that special designers be invited to design counters and store LOGO.
The clothing display window is the spot of the storefront, customers will not enter the store consumption, the role of the window can not be ignored. Opaque background helps to highlight the display itself, but the drawback is that customers can not see the situation at a glance, while the transparent background is vice versa.
In the background of the window, some translucent soft partitions can sometimes achieve amazing results. On the one hand, it creates a romantic and delicious effect for the windows. On the one hand, it can give customers a hazy view of the merchandise in the shop and produce an idea. No matter what background you use, don't let the background win.
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