Location Rules For Underwear Stores

We must first understand the brand positioning that we want to operate, so that we can have a definite purpose and choose the right store locations in the crowded place of the target consumers. The three points are: Commodity style positioning, price positioning, and retail channel positioning. Example: leisure, flow underwear: suitable for low price, large volume, large flow of transport hub or urban, town bustling downtown, first-class business district and first-class Street store; high fashion: but suitable for a specific consumer group access to a specific business district or street, like many international brand stores located in star rated hotels.

At the time of site selection, we should also refer to the distribution of similar brand stores. Consumers prefer three goods to the market. If they choose to open a shop near the same brand, the operation of these brand stores is likely to be the operation status of your store.

There are many friends who have good shops but do not know how to find a suitable brand for them.

1. Brand categories near shops: Men's wear, women's wear or other commodities.

2, near the store brand merchandise style positioning, price positioning, quality grade;

3. The structure, age, consumption level and consumption tendency of street pedestrian flow.

4. Business performance near shops;

5, the changing trend of the business circle in the coming year.

　　 Underwear There are two main ways of managing retail stores: one is exclusive stores, the other is retail stores. Shopping mall counter 。 These two ways have their own advantages and disadvantages, and how to choose businesses can be decided according to their actual conditions. The following two aspects of the operating characteristics of the detailed analysis, for location reference.

1, the first choice of three popular, high visibility shops:

A, three Crossings: prominent location, high visibility, easy to attract customers.

B, corner location: two streets converge on people, and more pedestrians patronize.

C, there are no streets and lanes: this street is in line with Chinese people's shopping. Consumption habit 。

2, traffic is convenient to get new customers.

We must pay special attention to the factors of constant traffic: Single Lane streets, streets that prohibit vehicular traffic, and long distance with pedestrian crosswalk will reduce the volume of traffic to a certain extent.

3, to grasp the situation of passenger flow is a powerful guarantee for successful operation.

A, analysis of their own passenger flow: the number of customers specifically buying a product is the most important passenger flow.

B, analyzing the sharing of passenger flow: the passenger flow obtained from the flow of nearby shops:

C, analyze the derived passenger flow: the passenger flow formed by the customers who enter the shop on the way.

4. General survey method of passenger flow:

A, survey time: weekdays, rest days and holidays.

B, location of investigation: the two directions of the street where the target shop is located (if the intersection is four directions).

C, street people flow questionnaire

5. select the right store location with the competition shop as the mirror.

Through a hearsay or personal visit to understand the operation of the competition store.

To spy on the merchandise information of the competition shop as a customer.

Grasp the number of customers in the competition, the flow direction and the time interval, and estimate the sales volume according to the number of consumers.

Shops that are suitable for their own shops.

Does the shop shape suit the underwear store?

Is the height and width of the door adequate?

Is the direction of the storefront suitable for the local climate?

Is the comfort of the storefront comfortable?