Searching For The Strategic Investment Of Emin Group, 324 Million Yuan.

Domestic listing

Dongguan search special clothing Limited by Share Ltd (hereinafter referred to as "search special") to the Internet apparel group Guangzhou Humei Clothing Co., Ltd. (Yin man and Chu language are all Humei group's main clothing brand, hereinafter referred to as "Humei group") strategic investment of 324 million yuan.

It is reported that the Shanghai Mei Group's current round of financing valuation of about 1 billion 300 million, so far China's largest e-commerce brand financing.

According to the announcement, after the current round of financing, it does not affect Fang Jianhua, the chairman of the group, chairman and general manager, and his management team's leadership over the company's development direction and strategic decision.

It is understood that the Hui Mei Group currently owns eight distinctive brands, such as Yin man, Chu language and living in the left. The group's annual sales performance has exceeded one billion yuan.

Its main brand, Yin man and Chu language, is mainly targeted at 25-35 year old female consumer groups. In March 2014, life in the left brand was located in the high-end market, and sales in 2014 reached about 50 million.

Group sales in Tmall, Jingdong, vip.com and other large e-commerce platform ranked three.

By the end of 2014, in search of the famous fashion leisure brand "tidal front", its 1800 physical stores covered all large and medium-sized cities in the country, and accumulated a large number of young fashion consumers. It has supply chain management and resource integration capabilities to meet offline sales channels.

For this strategic investment, the industry will judge the future development of the brand under the online and offline channels, further enhance the channel expansion and resource integration capabilities of both brands, and have a strategic significance in the market share of brand clothing.

The two sides will benefit from each other in their channels, marketing, and

The management advantages of management, enhancing the brand value and sales performance of each brand will help to fully open up new business channels such as O2O in the future.

Fang Jianhua, chairman of the board, said that the company had declared a plan for IPO, but the time node for specific work had not yet been finalized.

"Through the development of recent years, the comprehensive management ability of the Hui Mei Group has reached a new stage. IPO preparation is a process of" pain and happiness ".

Fang Jianhua also revealed that the new financing will increase investment in IT information system and mobile Internet in 2015, and will continue to look for "small and beautiful" brands with distinctive and strong fans to invest or acquire.

At the same time, the investment in the existing and newly developed incubator brands will be further increased.

"At present, the company accounts are not short of money, money is not willful, and we need to plan ahead for future opportunities."

Inman told the billion power network that the group has entered the "three carriages" and the drive stage: that is to create a special brand incubator platform, to strengthen the full scale expansion of the scale brand, and to realize the effective output of the mobile Internet.

The next goal of the group is to focus on the strategic direction of "creating the most influential fashion ecosystem" and further consolidate its advantages in the Internet apparel industry.