Selfridges Department Stores First Agender Shopping Concept

The age of shopping is coming soon?

In the Vivienne Westwood Fall 2015 autumn winter series designer Vivienne Westwood, all the male models were launched for the series. The queen empress called it a vague age of sex. In her hometown, the famous department store in Britain, Selfridges Searl, will also launch a shopping activity called Agender in the middle of this month.

In mid March, Selfridges Searl rich will launch a special retail space with fuzzy sex in the 3 floor of the Oxford Street Niujie Street flagship store, selling clothing and accessories series. The products include the brand Bodymap of the British brand Bodymap, the personal brand Nicopanda products of the designer, the creator, the Internet Nicola Formichetti, the series of exclusive products such as the British shoe shoe Underground product and the Rad Hourani custom customization series, as well as the related products of the designer brand, such as the brand name, the product, and so on. The most important thing is that the product will not be marked with men's clothing or women's clothing.

Linda Hewson, creative director of Selfridges Searl, said the event was designed to respond to the changing culture and has nothing to do with fashion trends.

The most famous symbol of neutral fashion is Helmut Newton's smoking suit for Yves Saint Laurent.

After taking over the Yves Saint Laurent and changing the name of Saint Laurent, Hedi Slimane also invited the female model Saskia de Brauw in 2012 to endorse the "Saint" men's suit and express the concept again.

With the Vivienne Westwood Fall 2015 autumn winter series, the male model is the same as that. Saskia de Brauw also appeared on the Givenchy 2012 spring and summer Menswear T platform, but it is not like the entire male class such as Vivienne Westwood Westwood, 2015 autumn and winter series.

In conjunction with the Agender activity, relevant pictures, films, music and design exhibitions will also be held.

All four layers and websites are displayed.

Selfridges Searl, as one of the most famous high-end department stores in the past century, has been in the front line of the retail industry. In addition to constantly creating the largest retail space of the classified products, the Department's various activities have been repeatedly praised by the industry.

Thanks to the continuous ploughing of luxury goods market, Selfridges Searl's group has achieved its highest profit in 105 years as of the 2013 fiscal year of January 31, 2014, operating profit of 150 million pounds, an increase of 12.3% over the previous year.

Annual revenue also rose 10.4% over the same period, to 1 billion 200 million pounds, and all retail channel performance was improved.

Ten years ago, Selfridges department store, which was purchased by Wittington Investments group of Weston family investment company, now has four department stores in London, Bermingham and Manchester, and its e-commerce website has launched more than 60 international market distribution services, including China.