Why Can Smart Wear Fail To Enter The Hearts Of Consumers?

The apple watch has two different sizes of dial, 38 millimeters and 42 millimeters, respectively.

The material of the ordinary version is stainless steel. The dial is covered with sapphire glass. The strap is made of leather and metal. The most high-end private custom item is made of 18 KK body material.

Fitness function is the main push function of Apple mobile phone. It can record your daily exercise volume, and also includes a variety of sensors, including heart rate sensors.

In terms of basic functions, it can realize basic operations such as sending and receiving SMS, making phone calls, playing music, sending and receiving mail, checking weather and calendar reminders. However, it has no independent operation capability and needs to be connected after iPhone.

Apple's watch turned out to be a powerful booster for Hangzhou's smart wearable industry.

In recent years, smart wearable products such as smart glasses and smart bracelet are dazzling, and people are always attracted by it.

Faced with such embarrassment, Chen Qiudong, a well-known investor in Hangzhou, said that at present, subversive products in urgent need of benchmarking enterprises appear in the market and let people see a clear market direction.

Hangzhou Lancaster Technology Co., Ltd. began researching and developing smart glasses three years ago. Compared with the famous Google glasses, they started from the industry and started in the first generation of the products in 2010. They have been applied in education, fire and other industries.

An aeronautical training center is testing with this smart glasses. Smart glasses have become an assistant for maintenance and testing.

Feng Baolong, director of marketing at the company, said that at present, the consumption market of smart glasses is still immature, and consumers do not need such a high frequency information service. This product does not have a clear market pain point, which can be described as a "premature baby" in the market.

In recent years

The heat can be heard.

Feng Baolong said, in fact, smart glasses, smart bracelet and smart watches are very close to the world. Even the smart watches that looked like fire recently, the pebble company of the United States produced three years ago.

However, all kinds of intelligent products seem to be particularly noticeable when new products are listed, and as time goes by, it is hard to escape the situation of few people asking.

Feng Baolong said that smart glasses or smart bracelets do not need to be forced. If bracelet can enhance the depth of application, extend the level from health care to medical treatment, and accurately measure every health index of the human body, the market may be able to open quickly.

A well-known Bracelet company in Hangzhou has recently thought of many ways to make more people use bracelet.

The company's relevant person in charge said: "next they focus on the" Internet of things ", and let the wrist intelligent device realize and optimize more real life scenes experience, including switch lights, switch doors and other behaviors.

Global smart watches are forecast this year.

The growth of 511% Apple watches can really ignite the sluggish industry demand. When smart wearable products enter a hot market, people in the industry are eager for this apple watch to lead a trend, which will completely detonate the industry and generate lasting demand.

According to a survey report, the total shipments of smart watches will increase by 511% this year, from 4 million 600 thousand last year to 28 million 100 thousand. Apple watches could reach 15 million in 2015 and become the world's largest smart watches supplier, occupying 55% of the global market.

Feng Baolong is very optimistic about the future of Apple watches.

He said: "the number of Chinese Apple phone users is as high as 360 million, and the fidelity of fruit powder is very high. If you want to achieve 15 million sales volume, that is 3% conversion rate is not difficult."

And the hand ring is the skin close to the product, derived from the core application to create demand.

Despite the current netizens' attention to the value and price of Apple watches, they are still looking forward to it.

Feng Baolong said that his optimistic expectations of Apple watches are based on their solution to the current consumer's core demand for smart wear - medical testing and mobile payment.

In the smart watch market, apple is already lagging behind.

Apple watches, which are long overdue, can redefine and create a new consumer electronics market just like iPhone and iPad in the past.

Chen Qiudong, the founder, said that many functions of smart wearable products overlap with mobile phones, but no experience of mobile phones is good. Many people doubt that this is not a revolutionary product, but a toy for enthusiasts.

The substandard products that need urgently benchmarking enterprises appear on the market, and let people see clear market direction.

Although the industry has been waiting for the wind, hot money has poured into it two years ago. Chen Qiudong predicted that investment in this area would be more intense after today.

He said: "the products of big companies have great influence on the market reaction and investment.

The next wave of opportunities after the Internet is in the Internet of things, so investing in smart wear is investing in the future.

At present, the relevant enterprises in China are around several hundred, and they have been in the exploratory stage in the past. Among them, the competition between watches and bracelet products is the most intense, but the product experience is not good enough.

When millet launched the 99 yuan super low bracelet, a sudden blow to the start-up company.

The launch of Apple watches is a historical benchmark for many investors. Smart wearable products need such heavyweight companies to nurture the market.

Chen Qiudong said that if Apple watches can be successful, more enterprises will be joined in the future, and the number of players will also increase significantly.

Many investors say that the core value of wearable products is not the hardware itself, but the data behind the hardware.

Relying on products to accumulate first-hand data, it is very convenient to enter inter industry cooperation, such as health, medical, monitoring and other fields, to open up barriers between intelligence, Internet and professional services.