Wearable Market Homogenization Serious Enterprises Compete For Tens Of Billions Of Dollars In The Market "Cake"

It was expected that 2015 would be

The blowout period.

However, with the January 19th Google glasses "stop", the industry poured cold water.

Now, can Apple Watch rekindle the market's passion for the wearable market after listing? Apple Watch is the "revolutionary" new product that apple CEO Cook has repeatedly stressed.

Reporters noted that after Apple's global Apple Watch trademark registration, watches, watches and other fields are also included in the patent protection level, which shows Apple's determination to push Apple Watch.

Tens of billions of dollars in the market "cake"

The industry expects that with the Apple Watch going public, there may be a trend of speculation about wearable devices.

Market research firm IHS predicts that sales of global wearable devices will grow from $9 billion 700 million in 2012 to $33 billion 600 million in 2018, with an average annual compound growth rate of 22.9%.

In terms of shipments, wearable devices are expected to increase from 90 million last year to 140 million this year, and the annual growth rate is expected to reach 62%.

Will become a forerunner of wearable products, the annual growth rate of shipments will reach 235%, and the proportion will gradually increase.

Market research firm Gartner predicts that the share of smart watches will reach 40% of wearable devices in 2016.

A brokerage analyst who has long been tracking the electronics industry has pointed out that wearable devices will become one of the bright spots of the future. Through various wearable devices, the vision of all interconnection and seamless interoperability can be formed, and the market potential is huge.

Reporters noted that the major IT giants have launched related products, such as Samsung Galaxy Gear smart watches, EPSON smart watches PS-500 and so on.

Domestic manufacturers are also actively distributing this emerging market, if Shell electronics smart watch Geak Watch, Baidu joint TCL released Boom Band bracelet, HUAWEI TalkBand B1 and so on.

Google glasses accident "stop"

While companies and organizations are looking at the prospect of wearable market, a piece of news released by Google has poured cold water on the market.

In January 19th, Google announced that it would stop the "Explorer" project of Google glasses, and it would also shut down the "Explorer" software development project and turn it into another department as a whole.

Reporters learned that

It is a smart wearable spectacle released by Google Corporation in April 2012. Its appearance ignited a spark of wearable devices. After that, the development of wearable devices was a prairie fire.

Google glasses led the trend of response to other companies and continuous improvement, for example, SONY launched smart glasses Smart Eyeglass prototype.

No one had expected that Google was now playing a retreat.

There are industry sources told reporters that the sale of Google glasses is the first cost is too high, the price of $1500 makes it difficult to get a wide range of promotion, Google glasses also lack the potential application of its killer technology, in addition, Google glasses also because of privacy and safety problems caused by its controversial.

Chen Gen, a smart wearable industry expert, said that the real development of Google glasses is not the hardware itself, but the "soft" level, that is, the big data platform can not support the realization of its value.

After the first generation of Google glasses is released, Google will spend more time building mobile Internet platforms and databases.

Wearable market homogenization serious

Google eyeglasses suddenly "fall down", behind which highlights the problems of product user experience and poor practicability.

An industry person bluntly said that the current smart wearable market homogenization serious, many products that painless and not just demand, practicality is difficult to let buyers excited, become "chicken ribs".

For example, there are many kinds of health bracelets. The core functions are step walking and monitoring sleep. Many products are very similar.

Reporters noted that there are many smart wearable devices in the market, including smart glasses represented by Google, smart watches represented by Samsung Galaxy Gear, and smart Bracelet represented by Jawbone.

Taking smart watches as an example, the products on the market can be roughly divided into two types: no call function, multi function based on connecting smart phones, synchronous operation of phone, SMS, e-mail, etc., with phone call function, support for inserting SIM card, essentially a smart phone with manual form.

Why are the wearable devices on the market mostly similar? Insiders pointed out that the mobile Internet craze brought by the explosive growth of smart phones has driven major companies to develop smart wearable devices in accordance with similar technical routes.

The above insiders gave a price list of wearable device parts. The reporters found that the components of wearable devices were low in price, including Bluetooth chip 8.4 yuan, two axis gyro acceleration sensor 8.75 yuan, height, temperature and pressure sensor 6.8 yuan, three axis acceleration sensor 2.2 yuan, stacked slice antenna 0.5 yuan, flat vibration motor 3.2 yuan......

The most expensive product list is the original heart rate sensor, the price is 19 yuan.

A senior industry project engineer told reporters that the wearable market space is huge, but the industry threshold is not high, coupled with low cost, a small number of technology enterprises can buy parts to do so, resulting in serious homogenization of products, fierce competition in the market.

So far, the wearable market has not become a billion dollar market like smartphones, as it has been expected.

In addition, people's dependence on smart wearable products is far less than that of mobile phones.

Endeavour Partners, a mobile market research firm, recently conducted a study of the wearable market in the United States and found that consumers' dependence on wearable devices is not strong.

Among those with wearable devices over the age of 18, although 1/10 has tracking devices, more than half of them are no longer in use; 1/3 will give up after 6 months.

Consumers will buy and try wearable devices, but rarely rely on them.