UNIQLO'S First Self Driving Shop Closed In China, Responded By Saying "Reasonable Adjustment".

Known as "investment and rent advantage".

The first self driving shop in China has been closed this month.

The reporter learned that the store opened in May 2012. Although it is called "self driving purchase", it is different from the restaurant restaurant. It is not only open to the driver group, but emphasizes the super large area, overall layout and sufficient parking spaces of the 2900 square meters of the store. The whole building can be used as the brand store of UNIQLO, which is different from the mode of hiring the storefront in the shopping mall.

For reasons for closing stores, UNIQLO China yesterday replied to reporters, "as a fast growing company.

According to market feedback and consumer demand, UNIQLO will adjust business strategy in real time and make the most reasonable layout for enterprise operation.

The closure is also a reasonable adjustment according to the needs of consumers.

The "self driving purchase" mode has not been able to work in China, and it is unable to attract enough customers to buy by themselves.

It is understood that UNIQLO self driving shop is located at No. 1718 Cao An Road, Shanghai.

From Baidu map search, the shop is about 15 kilometers away from the people's Square in the city center, and it takes more than 30 minutes to drive during off peak hours.

The search shows that there are only 3 restaurants with a star rating of more than 4 stars within 500 meters of its periphery, and only 3 stars in the nearest shopping mall, Jinan silver leisure Plaza, and only two stars in Cao An International Mall.

The surrounding shopping mall with more than 3 star reviews is also more than 2 kilometers away.

Cinemas and cafe facilities, which are popular with young fashion consumers, are also located 2 kilometers away.

Analysts believe that in fact, the popularity of the business district is not deserted, and there are not only supermarkets like lotus, big RFA, Gome, Suning, and other home appliances stores.

But the core consumer group in the region is not.

The average consumption level of customers is not high, which is far from fashion consumption.

UNIQLO settled here not by looking at local consumption, but rather by shopping in the core consumer group.