How Can Children'S Clothing Shop Judge The Opening Address?
Children's wear
Once the location of the shop is determined, a large amount of capital will be invested to build the shop.
When the external environment changes, the business elements such as non insurer, money and material can be adjusted accordingly because of its long-term and fixed characteristics.
Three conditions for the location of children's clothing shops:
Each node should have a certain scale.
Target customers
This is an important condition to ensure that its business reaches a certain scale.
In general, children's clothing stores are mainly children's clothing, and consumers are not likely to run long distances for some daily necessities, because of the restriction of consumers' shopping distance.
As a result, it is not likely to have a wide mobile customer group like a large department store or a professional large household electrical appliance store, which can only rely mainly on the service of a certain scale of target consumer groups to obtain more stable sales revenue.
Therefore, whether we have a target customer of a certain scale is one of the important factors that should be considered in the choice of supermarket stores.
But for any shop, its target customers often change.
Municipal planning, pportation changes and so on can lead to
Customer group
Increase or decrease, and this has also become an important basis for predicting future customer groups.
For example, when a residential area is built in a certain area by municipal planning, residents will have less residents at the beginning of the residential area. With the continuous improvement and development of living facilities and other supporting facilities in residential areas, residents will also be increasing. Obviously, it is inevitable to set up children's clothing outlets in such areas.
Such as new stations, wharves, subway exits, tourist attractions and public indicating facilities can increase consumer groups.
There is no doubt that changes in these external circumstances must be taken into account in the determination of the consumer group.
One of the prerequisites for good shops is to get in and out of open roads.
The smooth traffic not only affects the safety of goods, but also affects the pportation time and pportation cost of Shang Jing.
Generally speaking, it is convenient for the streets concerned with shops, wide roads, free access, and the best stations near the shops.
Because the network is located near the intersection of several stations, it often attracts large numbers of customers to go shopping.
In addition, having a large parking lot in front of a store can often attract distant customers and expand the scope of their business areas, especially for large supermarkets or warehouses.
The location of children's clothing shops is a long-term investment, which is related to the future of business development.
When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment, and once the shop site is determined, it is difficult to change.
Therefore, enterprises must have a vision of development when choosing sites, not only to study the present situation, but also to correctly predict the future.
Because the location of the network is changing all the time: traffic conditions are improving, competition is becoming more and more intense, and the surrounding environment is changing and developing.
For an enterprise, the newly selected shop site should have certain commercial development potential and competitive advantage in the area so as to ensure that it will be profitable in a certain period.
For example, in Japan, with the advantage of its chain group, the Japanese DAE Rong company quickly adjusted the sales revenue of each children's clothing shop after making use of the time difference between the 3 months after the purchase of goods, and purchased land with lower land price in the non-commercial center, built commercial facilities and other real estate, and sold the real estate to earn the difference after the development of the business and the increase of the land price.
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