Analysis Of The Advantages Of Clothing Enterprises Combined With E-Commerce

According to the Ai Rui Research Institute's clothing e-commerce research report, the proportion of clothing e-commerce network marketing is growing rapidly, and China's clothing e-commerce market has great potential to be excavated.

But not everyone can get into the electricity supplier. China's famous fashion and leisure brand Metersbonwe has been losing money in the past 6000 million after entering the electricity supplier.

What kind of practice should traditional clothing enterprises do?

1. about product clothing style oriented to consumer demand.

Internet products are different from traditional product development. The supply chain of traditional garment enterprises is guided by products, and in the Internet era, the supply chain is guided by the needs of consumers. The demand of consumers determines your sales performance, which means that the product must be based on consumer demand and not be built behind closed doors.

Clothing enterprises should understand the needs of consumers from different ways of consumption, such as shopping malls, hot selling styles and Taobao hot selling styles.

POP fashion website's "fashion front" website provides "shopping malls" investigation column and "popular trend" columns, which can help garment enterprises to understand consumer demand and fashion trends. Meanwhile, tens of millions of garment styles can help traditional garment enterprises to design and develop rapidly.

With rapid development and production, market share can be quickly captured.

2. let professional people do professional work.

tradition

The enterprise operation team is also quite different from the high-tech e-business team. If the enterprise is to save costs, or the traditional clothing enterprises think that e-commerce is just network sales, there is not much technology content.

Then it is a big mistake. If necessary, the choice of the operation team and sales outsourcing is also less than the tuition fees that we are trying to find out.

Logistics distribution team

Jingdong and Dangdang are building their own logistics teams, which cost tens of millions of calculations. For garment enterprises, the logistics outsourcing problem can be solved by the light assets outsourcing logistics mode.

Similarly, let professional people do professional things, clothing enterprises as long as do a good job of consumer demand centered clothing style design research and development, product is king.

Let professional people do professional things for traditional clothing enterprises, not only can help enterprises reduce costs, but also can help enterprises improve efficiency and speed up the progress of enterprises in the professional field.

In the European and American markets with mature e-commerce, more than 60% of the traditional enterprises enter the electronic commerce, and the outsourcing mode is also the main form.

The advantages of traditional enterprises in E-commerce

Traditional clothing enterprises also have great advantages in entering e-commerce. Traditional clothing enterprises not only have the production capacity, but also many entities shop under the same line. Nowadays, the new mode of combining online and offline, also known as O2O Online To Offline, can not only enhance consumer trust, but also make consumers feel the costumes style and quality at lower cost.

If tradition

Enter e-commerce, cultivate the core strengths of the traditional enterprises themselves, and develop the clothing styles with the consumer orientation, and dare to let the professionals do professional things.

In the face of this attractive 100 billion market, march toward the field of e-commerce.