Designer Tang Na Karen: Leisure Is A Way Of Life.

Tang Na Karen was born in Long Island, New York in 1948. In 1985, he founded the DONNA KARAN NEW YORK (DKNY) with Stephen, the sculptor. clothing Brand. They set their factories in their own living rooms, and then they learned to do so. In 1988, cowboy clothing was produced. After 2 years, it had the DKNY JEANS brand. In 90s, DKNY MEN and DKNY KIDS were born.

Tang Na Karen's addiction to black is reflected in her pursuit of comfort and texture. From a black sweater to a pair of ebony chopsticks for decoration, you can see her ingenuity.

Nowadays few celebrities do not wear DKNY fashion, especially those who are popular stars in Hollywood, from Demi Moore, Tom Hanks to President Clinton's husband and wife.

Tang Na Karen's products include beauty products and perfumes, all of which reflect luxury, sensibility and modernity.

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Nowadays, the transformation of people's life style to leisure reflects a trend of fashion. Designer Donna Karen He said, "you can wear these clothes on weekends, but for me and some people, they can wear them seven days a week. This is a way of life."

People who pay attention to Donna Karan know that, many times, she wears clothes for all seasons. Latest fashion Release show and the entire clothing industry as their own. At the end of last year, in her autumn dress, there was an element of casual cloth, another breakthrough of downer Karen in fashion.

The days when designers let more than 80 models go to a show are gone forever. Now, the message that designers must convey must be precise and practical, and they can put auras on brands. These are all things that Karen has fully realized.

"You try to show 35 girls every season, so that the whole show looks simple, artistic and intellectual. When you see a person's overall effect, what is she really needs in clothes? "Designer Donner Karen said in an interview," what is this person's passion for? What is she longing for? Considering her life, it is obvious that we need a more casual lifestyle clothing series. "

This transformation is carried out by Donner Karen.

They call it the "redeployment" of the whole company, and there is a plan to illustrate the demand of the leisure lifestyle Series in the fashion industry, which enables more people to wear their clothes. This new perspective is put forward by Donna Karen. At present, its parent company LVMH is looking forward to its return on investment in the US designer brand.

Donna Karen said that in the past few years, she has tried this idea, designed the cashmere series, and has a special golden series, which has restored her concept of 7 simple clothes. The new optional component is suitable for spring, but it is not timely to release in autumn. This new concept illustrates the new demand for casual garments.

"I think their shift to lifestyle and leisure styles is a fashion trend," she said. "T-shirts are no longer just a T-shirt. Even if a T-shirt must have more meaning, it must also have wrinkles, comfort and edges. And trousers are not just a pair of trousers. They must have the details of seams, suede leather, good quality and water washes.

"In my opinion, it's the trend of the next generation of jeans," added Donna Karen. "I think we have been targeting jeans for a long time, mostly blue jeans, and the jeans market is also developing," she said. "Besides those, there are other clothes that are also very casual."

In the Donna Karen 2010/2011 autumn series, the 7 clothes include a double-layer T-shirt skirt, a washed jackets jacket, a sports T-shirt, a thin trousers, a cashmere sweater, a wash bike jacket and a woolen coat. The color of clothes is natural, including ebony black, leaf green and so on.

"This is a combination of the perspectives of life and leisure styles," said Donner Cullen. "This is what we are doing now, but now it has been constructed into such a pattern -- balanced integration into the clothing series. There is no doubt that it can develop independently. "

That is to say, when Donner Karen designs this series, he will sew these clothes into a completely independent part with his own name. The production of this series of clothes can only learn some descriptions from the labels of coloring and cloth, though some details have been ironed out.

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"It's very important to integrate two kinds of series," she said. "We talked about keeping them completely independent, but I really think these are all about one's life style. We have basically completed the design of life and leisure style, including black tie, cool skirt and comfortable clothes. This is Donna Cullen's recovery. " She did not want to label it as a casual dress. This is a word disagreed with Donna Karen.

"I have been worried that people do not want to guess this new concept," she said. "For me, it is a lifestyle casual dress, not just casual clothes. Now is the era of diversified life style. An artist, who walked in the Bohemia style sea, inspired us and began to make this change, so that elegant women could be dressed as a lifestyle. I also do not want to ignore the importance of design in the new series. It is not just jeans or cotton pants, it is creatively designed to reach the level of clothing series.

"We are not out of the old customer base." She added.

Mark Weber, President and CEO of Donna Karen, gathered people to take a walk in a special shop during a holiday two years ago and found that the clothes in Donner Karen shop focused on evening wear. "The world is changing. We realize that for our active women and leisure people, our strong evening dress and formal dress are not enough to satisfy them." He said.

He added that the new design style will allow special shops to be distributed more deeply and widely. The casual part of the clothing is about 25% cheaper than the previous series of clothing, which means that the retail price of medium priced products is around 895 dollars. In comparison, the average retail price of the series clothing is 1295 US dollars.

"We can open shops in places that we couldn't do before, including the suburbs." Carol Kohler, director of Donner Karen series, said, "now we can pay more attention to the shop front, not just the small aspect of life and leisure style. We think we have won a younger customer base. "

For this plan, downer Karen's executives are secretive, but Donner Cullen said: "our strategy is to create a wider distribution rather than a lower class. Our goal is to set up more stores in the location of the existing company, of course, the same level of shops, and different shops with lifestyle and leisure style. Those relatively small special shops will continue to expand. "

Ken Downing, senior vice president and fashion director of Neiman Marcus department store, admired the plan. "It does mean that consumers are changing now, and showing how women are dressing," he said. "We are witnessing the randomness of market clothes. Many people think that the original clothing market has a very elegant view. This will give people a brand new choice in everyday wear. We are witnessing the need and strong desire for lovely, casual clothes, not just sportswear. We look forward to it, and we are glad that Donna is proving something. "

Sax, the president and chief sales officer of the department store of the department store, expressed his view: "this is where the market lies, our life is no longer very formal, but more casual, and people's dress is beginning to unify on weekdays and Sundays. Donna has really found the right ideas and true ideas."

"Tang Na is increasingly serving the lifestyle of consumers," said Fraser, "which will help Tang Na build a customer base and influence."

Donna is watching how many of these new clothes have entered the consumer's existing wardrobe. "You can wear these clothes on weekends, but for me and some people, they can wear them seven days a week," she said. "This is a way of life."