SANMIAO: Return To Simplicity Is A Pure Respect For Life. 2017 Shenzhen Trade Fair

SANMIAO (three Miao) is an original designer.

Brand, it is committed to combining traditional Chinese culture with modern fashion, exploring the way to harmonization of clothing and modern culture, taking into consideration the essence of changes in the times, interpreting the personality style and advocating freedom spirit of urban women's independent profession, with the pursuit of simplicity, agility, calm and tolerance, fully displaying women's self-confidence, elegance and calmly, showing women's life style.

Zhao Dongmei, the founder of SANMIAO brand, creates a design brand with Chinese aesthetics with simple design and unique art. Her philosophy of life presents a life of faith, hope and love. Based on Chinese culture and Oriental philosophy, she pursues innovation and creates quality life experience. Her keen love for life and fashion is like instinct, and a pure heart of love also makes the enterprise the most happy clothing enterprise.

Dialogue Designer

Q1:SANMIAO brand design concept, style, positioning?

SANMIAO: SANMIAO is a Chinese original designer style brand that represents the Oriental aesthetic tradition.

Always adhering to the early days: exploring the way to harmonization of clothing and modern culture, taking into account the changes in the times, avoiding blind obedience and impetuosity; presenting a simple, smart, calm and tolerant brand style.

SANMIAO brand consumers are positioned as 25-38 year old urban residents. They pursue the quality of life, love art, enjoy the joy of work, create a good lifestyle, have a stable social circle, and hope to express themselves in fashion in life.

Dressing attitude, pursuing fashion, paying attention to taste, paying attention to value and rational consumption.

Life is an attitude, a state of mind, a simple and aesthetic slow life, and a pure respect for life.

What many people do in life is to constantly repair their own lives. If we are repairing, we will have the chance to rebuild ourselves, and life will be more interesting.

Q2: what are the themes of this exhibition? What are the highlights?

SANMIAO:, the theme of this exhibition is "yesterday is the future", inspired by the movie "women in twentieth Century". The film has nominated Oscar's best original screenplay by Mike Mills's self directing. The director, from his unique perspective, has cut into the last century's life from the perspective of women, as well as the differences and different life pursuits of several generations of people in different generations. They formed together, making people love and hate in twentieth Century.

The twentieth Century woman is a story that will show the granny of the United States. It is a story that we need to understand slowly.

The concept of life of the characters is more or less connected with you and me in twenty-first Century. We have abandoned all of them and inherited everything from them, and every era is our own golden age.

At midnight, when we dream back, we cherish the style that has been spanning a great length of time, which has been washed through years, and has stood through all kinds of fresh wind.

SANMIAO San Miao is undergoing an unprecedented change in the times. Through the Power of Youth/, it advocates the idea of young new forces, ponder and explore fashion and art in life.

The design of the venue also combines theme inspiration and brand advocacy concept, combined with new material production for creative construction, functional layout for the first time cross-border cooperation, to create a new three-dimensional life Museum.

Q3: a brief introduction to brand new season design?

SANMIAO: 2017 autumn and winter design at the beginning of the creation, thinking of a dynamic and mature and simple breath in the works, and through feminine design to enhance its comfort and durability, throughout the series, each dress is full of personality, like your other way of life, aims to open up your own world.

Q4: the theme of this exhibition is "cross border integration and exquisite life". How do you view the relationship between fashion and life?

SANMIAO: life is real and independent. It is given to various carriers like the encrypted language to wait for interpretation.

Fashion is an atmosphere, which emphasizes a certain group.

Fashion and life, these two elements which are not connected with each other in the past, are becoming more and more integrated. The boundaries become more and more blurred, and are becoming more and more common in daily life.

For example, the product of cross border cooperation, including clothing, food and shelter, has been included. Art exhibitions and art activities have become a fashion life. Furniture with design sense has also become a fashion for family life. It can be said that fashion and life are interlinked.

With the start of 13th Five-Year, standing on the Internet outlet, the essence of technology, fashion, culture and art, and making the new layout of the "Internet +" industrial strategy, we have created a new industry chain format, leading the fashion 2 era.

With the continuous improvement of living standards, people's demands for quality of life are becoming more and more sophisticated. Just wearing a valuable clothing and a luxury brand package is the fashion 1 era, and has come to an end.

Because refinement is not only a simple satisfaction for these, but also a fashion 2 for life attitude.

Therefore, fashion should be the embellishment of a better and more meaningful life.

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