Xinjiang National Costume Is Increasingly Popular In The Central Asian Market.

For a long time, Xinjiang's exports to Central Asian countries have always been the largest export commodities, while Xinjiang's ethnic minorities have been in the past two years.

The growing popularity of the Central Asian market has undoubtedly added a new bright spot to the expansion of the export of Xinjiang's products.

Central Asian people touted Xinjiang ethnic costumes "not only brought to the exhibition of clothing samples were snapped up by local people, but also in some high-grade local ethnic clothing stores often queue up to buy the scene."

Although it has been more than two months since Uzbekistan's return to the exhibition, but talking about the popularity of Xinjiang's ethnic costumes in Uzbekistan, Kon Hogakomti, general manager of Xinjiang Yi Li Qi Dress Culture Development Co., Ltd. (hereinafter referred to as Li Li Qi) is still very excited.

Similarly, the beautiful Xinjiang elegant national Embroidery Co., Ltd., which has returned from the exhibition of Ukraine, has gained a lot in the exhibition. They signed an order of $1 million for national embroidery garments at the meeting, and the price of these orders clothing exceeded RMB 100 yuan.

In recent years, foreign brands have impacted on the national costume market in Xinjiang. Turkey clothing has seized the middle and top grade ethnic garment market in Xinjiang, and has caused a certain impact on Xinjiang national garment enterprises.

Recently, a reporter in the area of the second road in urshi found that several Turkey businessmen have invested in a large Turkey clothing trade city in the second road bridge market.

At present, there are more and more Turkey clothing stores distributed around Urumqi. The prices of these Turkey garments are obviously higher than those of Xinjiang's local ethnic garment enterprises.

"A large number of Turkey garments enter the Xinjiang market in large scale, and indeed have an impact on Xinjiang's local ethnic garment processing enterprises".

Buhagil Abduk, general manager of Xinjiang Bashi EMU fashion fashion design and production Co., Ltd., told reporters that Turkey clothing is very popular among Xinjiang ethnic minorities. For this reason, she also absorbed some popular elements of Turkey clothing and designed some folk clothes suitable for Xinjiang people.

Huang Xing, director of the office of Turkey autonomous region clothing (apparel) association, believes that Turkey's national costume industry is relatively developed and has a certain scale effect, so the product competitiveness is higher than that of Xinjiang national garment enterprises. The reason why Xinjiang fashion is popular is that it has a certain scale effect.

"Scale production can save the operation cost of enterprises and improve the market competitiveness of products.

It is difficult to form large-scale production, which is also a major bottleneck restricting the development of Xinjiang national garment enterprises.

According to Li Guoping, director of the Training Department of Xinjiang national costume research and design center, at present, the local garment processing enterprises in Xinjiang are almost in a state of small scale and low level.

No matter foreign trade business or domestic demand production, it is impossible to accomplish large-scale and high quality production tasks. Most bulk products have to rely on the garment enterprises in the mainland, thus weakening the competitiveness of Xinjiang national costumes in the market.

However, reporters learned that Xinjiang's ethnic garment enterprises are accelerating the expansion of scale. The company has invested in a garment industrial park in Shufu District of Kashi, specializing in the production of national costumes and exporting to the Central Asian market.

Brand operation helped boost the internationalization of national costumes last December. Dolikon Hogakomti signed up with Turkey designers at all costs.

He hoped that in this way, all ethnic elements can be naturally integrated into Xinjiang fashion clothes.

Next year, their company will launch a series of high-end brand clothing to enter the market of neighboring countries such as Uzbekistan. Recently, there have been a number of Ukrainian clothing distributors in Xinjiang to negotiate with them about product agents, and so on. Xinjiang

"The development of Xinjiang's garment industry should take Xinjiang's national costume as a breakthrough, giving priority to the development of national costume, which can avoid competition with the mainland's clothing brands, and expand exports to the Central Asian and Russian markets. The development of Xinjiang's ethnic costumes also needs to make use of the wisdom of Xinjiang's native soil clothing enterprises."

Liang Yong, deputy director of the autonomous region, believes that the cooperation between Yi Li Qi and Turkey excellent fashion designers can enable Xinjiang national costume enterprises to learn advanced design concepts and promote the combination of traditional dress culture and modern fashion in Xinjiang national costume so as to better integrate with the international market and enhance the market competitiveness.

"Brand management has been the direction for many years of development of enterprises. At present, we have registered 3 brands."

Dolikon Hoca bought together.

Now that they have more than 40 stores, they will also launch a national clothing brand for Central Asian countries and young consumers in Xinjiang next year, preparing to enter the high-end clothing market in Central Asia.

It is understood that the Xinjiang beautiful Anna national Embroidery Co., Ltd., which mainly produces and manages traditional ethnic costumes, has also set up more than 280 brand stores in all parts of the territory, and its products are exported to Kazakhstan, Iran, Turkey, Malaysia and other countries.