The Whole Marketing Rhythm Of This Year Is Better Than That Of Tmall.

"Being a centenary brand of Chinese original design, taking the design to go abroad", and in the tenth years of enterprise development, the founder of Tang Dafeng, who broke the silk dress, formally opened the dream at the beginning of his founding.

The focus is not on how much data to punch up, but in

Go up and down.

In previous years, many brands and 11 of the customers returned rate of up to 30%~40%, gale firmly believed that this year's data in this aspect will surely be very low and beautiful.

Because the purchase process, delivery, wearing experience, and the more than 70000 gifts that fit the needs of women for double 11 will bring different feelings to every consumer.

In terms of warehousing and logistics, this year, we cooperate with professional Baishi logistics and seek breakthroughs in shipping.

Founded in 2006, it is composed of a group of young people who advocate freedom. It is defined as the natural wind and the national wind in the public's feelings.

But Tang Dafeng and Tang Xiaofeng, who split up the silk, think that they represent freedom and self, what they encounter and what they feel, and what they can create.

Therefore, the style of adjectives can not explain the broken silk, if we must give it a position, that is to refer to the original mind, free and unfettered.

This sense of freedom has gained more and more attention.

The resonance has grown from a small workshop that has split into several people into a well-known collection of original design brands, including the home, the angel city, the LadyAngle, lotus, the men's wear brand and the children's clothing.

In this year's double 11, there will be two sub brands on the line: "the most beautiful is not me, I am with you," the underwear brand BRA, and the "fashionable woman" brand that advocates "guarding your presence".

In 2013, only 93 million 500 thousand brands were sold, and nearly $160 million in sales revenue was created. The group's total sales exceeded $160 million, ranking the first line of women's wear.

After five years of double 11, there were peaks and bumps.

This year's double 11, the gale is very light: "now I and Xiaofeng are pregnant, the family are children in the toss, this year will completely let them do it, 70 million or 100 million is not our ultimate goal."

The focus will be on customer experience.

First, in September, the film "Assassin Nie Yin Niu" co launched the "hidden" series of derivatives, and the first batch of double 11 pre-sale.

During the national day of October, he joined the 66 national brands in the times square of New York to celebrate the 66 th birthday of the motherland. As a representative of e-commerce women's clothing, the two 11 themes were "beautiful, strong fighting".

The 23 day opened the second batch of double 11 pre-sale opening, and received the blessing video of star Xun Zhou, white lily, Liu Chang and so on.

The "split silk dressing room" also follows the flagship store online, mainly online matching games, giving consumers a thousand yuan free of charge.

In October 31st, the home page released "double 11 full court 2 fold / post / post coupons / 0-2 points plus purchase 3 to send 1" big discount message.

Since November 1st, the rip and silk has announced the most attractive Awards: Apple's four piece set (iPhone 6S + iPad + MacBook + Apple Watch), a total of 3; in the morning, 3-7 hours, the consumption of TOP per hour will receive 1111 yuan Alipay cash bonus; the 11:11 consumption TOP will receive a weekly golden pure pony suit.

Of course, apart from consuming TOP every time, other customers also have all kinds of wonderful gifts.

We also have thousands of customized gifts including 100 thousand silver bracelets, which are used to feed customers from 11 to shop.

At the same time, it will appear in Tmall's "interactive city" and wait for close interaction with customers.

Besides, it also focuses on the industry.

For example, this year's double 11 has been upgraded from "shopping Carnival" to "global Carnival", and this year is the addition of new O2O projects.

Cracking down on silk will follow closely the direction of Tmall and test water cooperation.

11.1~11.11, in Hangzhou and Beijing, three Yintai stores can try silk packing.

This is the first electric shock line under the split of silk and silk. The gale reveals that next year O2O will also become the direction of development and consideration, providing more possibilities for itself and consumers.

"We don't really care about clothes. We are concerned about people dressed in clothes, and hope that our clothes can bring good changes to people who wear them."

This has always been a desire for wind and wind.

Therefore, from 09 years to now, double 11 has always been like "new year" for the split up and silks: first, inventory is like cleaning the house; lots of new designs are prepared, just as a careful preparation of a big dinner; 0, starting to see customers excitedly placing orders, as if they are in hot and noisy fireworks and firecrackers; they buy, buy, buy, buy, sell, sell, distribute, and share with them, staying up together is like staying at the same age; there are also tens of thousands of gifts.

This year's double 11 is the biggest adjustment in the past few years.

Prior to the annual sale of goods, due to excessive volume, double 11 sales rate is relatively low, generally between 40%-50%.

This year, after making data analysis, we made a precise plan for the product, and made specific plans on the specific stocking volume and the commodity price.

Therefore, during the double 11 period this year, sales of cracked goods have reached about ten million, which is a good start.

This year, the rallies are more concerned with the maintenance of the old guests.

Double 11 before, set up a special telephone customer service team, to investigate the needs of the old customers, and recommend the pre-sale activities, the response is good: the first batch of double 11 pre-sale in September 15th, the first day sales have exceeded 2 million, of which 70% of the orders from the old customers.