Acting Offline Business Travel, How Does The New Deal Push The Market?

Since July 1st, the four major airlines in China have implemented the fixed agency fee system. As a response to this policy move, the five major OTA companies in China have also launched the four major airline ticket agent products in the near future. Air agent industry laments that this scene will announce the end of the air ticket agency industry.

However, on the other hand, the downline of airline ticket agents will start the new business travel service mode and the new competition pattern.

The purpose of the new policy is to pay back the original proportion according to the sales volume, instead of paying the fee according to the quota of each airline ticket. At the same time, as a supplement to the policy, the air ticket platform sales commitments signed by the major airlines and the OTA platforms have also been supplemented.

1, do not arbitrarily change the use conditions of refund.

2, no increase in sales

3, do not bind insurance products.

4, do not resell mileage

The new deal cooperates with these four killer mages, so that it completely blocks all the price operation space of agents, so that the price of airfare can be spanparently maximally realized.

As for the maximum degree of spanparency of air ticket prices, Yang Bin, general manager of Kaiser business travel, a subsidiary of Kaiser, a listed company, said:

First, it will end the fight at low prices. compete Guidance.

In general travel, booking air tickets is a very important part of business travel services. In the past, under the policy of floating agent fees and irregular price bundling and service operation, the booking of tickets between different channels would generate considerable price space, which made it easy to make small and medium-sized agents without the ability to travel business services.

But now prices are spanparent and standardized tickets. Price And the service policy is bound to pull all participants in the business market to an equal price starting line, so that it is no longer feasible to fight at low prices.

In fact, Kaiser business travellers have been warning customers to order tickets on the air ticket auction platform in order to prevent unsatisfactory follow-up services for air tickets agents. But such worries will no longer exist.

Second, price spanparency will force business travel services to innovate.

How to better serve the business customers and provide positive, human services is the real guarantee to win the customer market. Therefore, compared with the professional business travel service brand that has advantages in service quality and service content, it will win the advantage in the new market competition rules.

Finally, price oriented spanition gradually to service oriented.

Under the new airline policy, the rules of the game have changed. Price More and more spanparent. The space for price competition will be narrowed day by day, and the main direction of market competition will gradually shift to service.

In this regard, Kaiser business has long relied on its own Kaiser business travel housekeeping system to dock with the OA office system of many large VIP customers to provide the most direct and effective services.

　　 Business travel market When the wind rises and clouds surge, some people will take the curtain, and naturally someone will appear on stage. This is the natural reason for the commercial society. Therefore, breaking the price led spanparent pricing policy will inevitably lead to new business models different from those of the past in the business travel market. No matter for the future of the industry or for the business customers, we all have reason to believe that this net price + service mode can make the future of the business travel industry better.