Chen Jinbo Wants To Build A Brand Ecosystem Of A Benign Ecosystem In The Past Century

According to economists, the total Chinese economy will surpass the US in 2018, and the middle class in China will reach 400 million in 2020. In 2025, ten years later, China will create a huge consumer market in the world.

In the eyes of POOVE President Chen Jinbo CEO, the next 10 years will be a very important opportunity for the youth footwear industry.

In the next 10 years, the 80's and 90's will become parents gradually. They will also become the main consumers of POOVE brand. They will pay more attention to the quality of life and more active consumption. They will have higher consumption tendency and advanced consumption intention. They need more comfortable, fashionable and tasteful shoes and clothing products, and also pay more attention to better sales experience and after-sales service.

For Chen Jinbo, building and consolidating such a product centered ecosystem is only the beginning of the future overall product strategy blueprint.

"European family businesses, especially shoes and clothing enterprises, often give people a sense of low profile and pragmatism.

Its investment in marketing is not big, but it has high brand awareness, strong product quality and long life span.

The reason is nothing more than the concentration and accumulation of products for many years, which can create a large number of classic and even great products, thus having a strong enterprise foundation and competitive strength.

Therefore, the future POOVE will only move towards the quality direction, truly develop classic, high quality, great products, and be able to carry on the long-term development concept, technology and technology of products for a long time, so that we can achieve the goal of brand in the past century.

"In the future, we will pay more attention to product design, quality and cost-effective, and through the overall optimization and integration of supply chain, we will create a fashion and taste lifestyle for POOVE exclusive products."

Chen Jinbo said that to grasp the market opportunities in the future, in the final analysis, we must do well in the products, make the price performance well, and make every product a fine product.

In 2015, under the guidance of President Chen Jinbo CEO's strategy of "seeking truth from facts", POOVE centered on improving product quality, consolidating marketing promotion and team building, and improving the overall operation system of enterprises.

A mature, benign and exclusively POOVE ecosystem has gradually taken shape, and it has also prompted the brand to "go against the market" and continue to develop steadily.

"Unlike in the past, in today's business society, competition in industry is no longer a specific aspect of brand promotion and market channels, but rather a product and a whole ecosystem of products centered around it."

For the current development trend of the industry has its own unique recognition, the future will be able to stand out from the enterprise, must be able to provide consumers with more cost-effective products and better services, with a complete ecosystem of enterprises.

"The development of a century old enterprise must have a solid product quality as its foundation.

Returning to the origin of business economy, the core value that enterprises can provide to consumers will inevitably come from products.

For Chen Jinbo, products are the cornerstone of the development of enterprises. "Nowadays, a large number of enterprises are influenced by the outside world, focusing on the development of new business models and new ideas, so as to follow the so-called industry trend to make continuous changes.

Such an idea is not wrong in itself, but it should not put the cart before the horse, just follow the big stream and forget the fundamental of enterprise development.

In fact, no matter how the external environment changes, products will always be the cornerstone of enterprises. Every great enterprise of the century will surely create countless great products. "

"The skin will not exist, and the hair will be attached".

Chen Jinbo believes that only when the product itself has a strong competitive advantage, can fully meet the needs of consumers, and is widely recognized under the premise, supplemented by the mode,

And other aspects of innovation and improvement, can really promote the development of enterprises, forming a virtuous cycle based on products.

Therefore, for POOVE, 2015 is a year for the return of products.

Chen Jinbo's determination to optimize product quality is also reflected in the landing and implementation of POOVE's "quality upgrading project of three years".

On the one hand, POOVE has been adhering to the concept of "exquisite development, meticulous production, quality procurement and meticulous production", and has been digging from four major core products.

The process and production process of the product are upgraded and optimized. At the same time, intelligent production equipment is introduced, and professional R & D, design and technical personnel are actively introduced. Two technical tackling teams, namely, the technical innovation group and the shoe function research and development group, are set up to keep pace with the latest international fashion and cutting-edge technology, and upgrade the technology and comfort of the exclusive shoe products in all directions, so that POOVE's exclusive products can truly be "both inside and outside", whether it is fashionable appearance or intrinsic.

And the comfortable experience of wearing are all in line with the international line.

And the spirit of craftsmen, which is driven by production management and professional technology, inherits and striving for excellence in product quality, will also continuously promote the humanization of POOVE's exclusive products, with a more healthy and comfortable wearing experience and more exclusive needs for the growth characteristics of young people, and deepen the brand core value of "exclusive youth".

Taking product quality as the core, POOVE has a solid foundation for building a scientific and smooth commodity circulation system.

In 2015, POOVE launched a comprehensive introduction of commodity planning, starting from the terminal market research and consumption trend analysis in the early stage of commodity development, to the commodity style planning, process technology grafting, and the main selling points of commodities before listing, the interpretation of FAB knowledge, and the marketing promotion, so as to create a set of perfect and professional commodity circulation management system for POOVE, and achieve a virtuous cycle of quality centered, consumer demand oriented and terminal pforming into a goal, so that the upgrading of product quality can be better pformed into the sales promotion of the terminal market, and the product advantage will become the strong support of terminal operation, so as to comprehensively enhance the consumer's trust and loyalty to the brand.