Where Is The Most Popular Reason For Designer Jonathan Anderson?

Recently, the British Fashion Awards occupy the headlines of all the fashion websites. The hottest part is that the British Fashion Awards first awarded the two trophies of the men and women designers of the year to the same designer, Loewe Jonathan, Anderson.

Due to the fact that the distinguished achievement award is too well deserved, Lord of Buddha has been overshadowed by this handsome designer.

So where is the designer holy?

Like Tom Ford, a male model, Jonathan Anderson, who had a delicate face, did not want to be a designer at the very beginning, but determined to become an actor.

But when he read drama in Washington, D.C., he fell in love with stage costume designer, and went to London Fashion Institute to study and began to get involved in fashion circles.

During his studies, the designer took part in Prada's Prada display.

In 2008, he founded his personal brand J.W.Anderson.

In 2007, he was sponsored by the BFC NEWGEN project in London Fashion Week and later launched his first series of J.W.Anderson2010 autumn winter series.

In 2013, LVMH invested in its personal brand J.W. Anderson.

In September of that year, Anderson began to serve as the creative director of Spanish leather brand Loewe, under the LVMH.

In 2014, the first LVMH competition aimed at excavating and supporting young designers, Anderson also worked with Chanel director Karl Lagerfeld, Louis Vuitton Nicolas Ghesqui re, Dior Raf Raf and others to be the judges of the final.

The competition for Best Designer Award is fierce.

Group opponents include Vitoria Beckham and Christopher Kane, while men's group opponents have E Tautz and Tom Ford.

The ultimate victory of Jonathan Anderson relies on his extraordinary strength and praise.

Apart from personality, the designer's design inspiration comes from life.

For example, the high-heeled shoes he designed for Aldo Rise, the inspiration from the hair of his heel came from his assistant's hairstyle, and the royal wedding in 2011 made his season's series full of red, white and blue elements.

In addition, his grandmother set up a striped sports suit for Jonathan's inspiration, so similar patterns appeared in his 2011 clothing series.

It's this kind of personality that lives.

For the 168 year old Spanish luxury brand Loewe, it has injected new vitality and new ideas.

Since he joined Loewe at the end of 2013, the sales of clothing brands have increased by 380%.

The "Puzzle" handbag he designed for Loewe quickly surpassed Loewe's classic "Amazona" handbag after the launch, which is 27% higher than the latter.

"The addition of Jonathan Anderson has injected a lot of fresh ideas and surprises to Loewe.

He also relied on his creative mind to rebuild the brand from all aspects.

New York luxury chain corporation Barneys commented.

In the design style, the designer has always adored "confused gender".

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In Anderson's view, good design should be interesting and boring, and more importantly, it must be topic oriented so that people can remember it at a glance.

"My design must be conspicuous."

In an interview, he said, "my designs are liked and annoying, but even if they are annoying, they are better than nobody."

In fact, the design of Anderson has never been able to move people's eyes.

Donatella Versace, the designer of Versace (Versace), has a very high opinion of J.W. Anderson: "never be afraid, dare to rebel, and not be afraid of mistakes".

"These personalities of J.W. Anderson are very similar to those of my brother," she said in an interview.

Moreover, he will consider things very well, and he will take account of the needs of the market and the needs of sales, and so on. He should not only arouse people's interest from the senses, bravely break the rules, but also take into consideration the actual wear. "