Zhang Zhaoda: Redefining Clothing Design With The Expectation Of Audience

Costume design is the use of aesthetic concepts and techniques, through point, line, surface, color, texture and other elements combined with the concept of space and time for artistic expression and structural modeling.

The basic rule of dress design is to express meaning, taste and individuality with fabric, color and design.

I think fashion design has never been a purely inspirational creation. Rather, after analyzing the designers' target customers rationally, they have created their clothes that meet and exceed their expectations after understanding their needs.

In my opinion, clothing has four basic functions: needs, functions, aesthetics and show off.

According to the audience, it can be divided into four levels: ready-made clothes, advanced garments, high fashion / fashion, luxury / advanced customization.

This division is based on the different experiences and concerns of different groups of people behind their lives and lives: waking, living, loving and dreaming.

"Fashion design has never been a mere inspiration, but rather a rational analysis of the designer's target audience. After understanding their needs, they have created clothes that satisfy and exceed their expectations."

"As an oriental designer, in the process of China's rise, and with the uniqueness and self-confidence of our own people, we should create a complete set of Oriental fashion design and look forward to achieving the same status as western philosophy."

"The design that meets the needs of the modern people must pursue nationalization in the international perspective and show the modernity of the national costume. We must re deconstruct, process and reconstruct the symbols of our national culture or traditional culture."

There are four stages of development.

The first is to create an individual self and become a professional designer, who is good at imitating and learning.

The second stage embodies the social self and serves as the chief designer of the famous brand and has the first-class design standard.

The third stage is to achieve self inspiration and creativity. Works can withstand the test of time.

The fourth stage is to achieve the divine self, pcend design limitations, and create new design languages and vocabulary.

I think that in the development of the designer, we must have a clear understanding of the two concepts, one is the concept of fashion design, the other is the concept of fashion industry.

Without these two concepts of insight and personal understanding, all creation is numb and irrational. Such a design can not survive in this turbulent era, let alone fame.

Different people expect different designs. To be a successful designer, they must be able to identify and correspond to different groups of people and their needs.

To serve waking people, they do not need brands to meet their needs, money, survival and their personal needs, and create amazing works for them.

To serve the living people, we need to meet their needs for sex, interests, environmental needs and self realization, and make value for money works. What they need is brand clothes.

To serve the loved ones, they need to do what they want, and create the works that are good for their needs for love, power and morality. What they need is the high fashion brand.

In the end, the dream people pursue the heart, the dream and the heaven. To satisfy them, they need to make a happy and cheerful work. What they need is

Luxury brands.

There should be different designs for different groups of people.

The poor look forward to becoming white-collar workers. The white collar looks at the capitalists, the capitalists look forward to being noble, the aristocrats look at the artists, the artists expect to become philosophers, and philosophers expect to become theologians.

So when we design, we should create the clothes that people will wear according to the target audience.

For example, to make clothes for the poor is to make a series of white-collar workers.

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We should be clear about what the service people are pursuing and what the demands are, so as to find the direction of design.

This is especially true when making advanced customization. Combining the needs of different groups of people, making clothes for the stars, we need to know clearly that their purpose is to satisfy everyone's desire and forget their pain, so they often show the feeling of sex and entertainment and satisfy their needs.

However, the mastery of these things is far from enough in today's turbulent and changeable era.

In fashion, the aesthetic pursuit and renewal sense of fashion are important.

However, fashion is too frivolous and utilitarian. It needs to find the soul and depth of art from the classic art, and find the starting point and fulcrum of its creation and creation.

Throughout the past half century, fashion has basically started and sought out aesthetics in aesthetics.

Many new styles and forms of art come from the fashion industry.

The relationship between fashion and art is no longer clear-cut. The fashion products derived from the name of art are everywhere, so that we can achieve the classic of never falling behind.