In The First Half, Jingdong Watch Sales Increased By 34% Compared With The Same Period Last Year, And The Growth Rate Was 513%.

On August 7th, in the past Jingdong watch Tanabata shopping carnival, year-on-year turnover increased by 513%, sales reached 6 times the average daily sales in July.

According to the war report, DW, CASIO, Armani, EBOHR, Jiaming, Fiyta, Mead, snow tin and song Tuo and other 20 brands broke millions of sales on that day, and two brands sold tens of millions of dollars throughout the day.

Among them, the CASIO gift box opened on August 2nd, the day before the sale, the harvest of hundreds of couples orders, and Fiyta gift boxes also boarded the Tanabata gift list.

Jingdong clocks and watches also read the data of this event. During the shopping carnival, the Swiss watch brand with male users increased by 5.3%. The national table also shows a bright eye during its activities. The length of the watches sold in August 2nd is up to a Mount Qomolangma.

In addition, the combination of fashion and technology has become one of the most important trends nowadays, and watches are no exception. The number of watches that CITIZEN sold on the same day was equivalent to 1350 discarded batteries. The smart watches sold on the same day sell longer than 30000 days.

According to the "business daily", on the third Jingdong watch night held in July 31st, Chen Wan, general manager of the watch business department of Jingdong retail group fashion home group business group, said, "in the era of big data, it is more important to know who the consumer is than what to sell and how to sell."

In the environment of unbounded retail, consumers are the core of "people, goods and markets". Through the analysis of big data of Jingdong, Chen Wan summed up the future consumers of the clock industry as four words: the rise of the middle class, the sink of channels, the post 95 and the brand concentration.

Data show that in the first half of 2019, the sales of high-end watches and watches in Jingdong platform grew by 34% over the same period last year, and the products with twenty thousand yuan or more watches grew 62% year on year.

"Entering the" seventh day of the seventh moon "focuses on special planning topics.