China Sports Fever Promotes Sports Apparel Market Growth Faster Than Expected

　　 China's sports fever continues to rise

Since 2014 and 2015, running, walking and fitness, yoga and other sports fever has been increasing, and the number of participants has increased rapidly. The enthusiasm of the national sports movement is continuously improving, which directly promotes the continuous growth of sports clothing demand.

According to the US Nelson survey, China's running population has reached second levels, the first tier countries running population accounts for 50% of the total national population, China's current proportion is 20%, that is, China's running population is close to 300 million people. Meanwhile, according to the marathon industry development plan released by China in 2018, the marathon industry scale will reach 120 billion yuan by 2020, and the national marathon race scale of more than 800 people is expected to reach 1900 games. The China Athletic Association certification competition will reach 350, and the number of all kinds of road running events will exceed 10 million.

According to Tencent sports data, China's core basketball population reaches 140 million, and pan basketball fans reach 480 million.

According to the green orange fitness data, in 2017, the number of gymnasium in China reached 3.76, which exceeded 3.65 000 in the US gym. At the same time, the number of physical fitness reached 10 million 900 thousand, an increase of over 32% over the same period, and the growth rate continued to increase in 2014.

　　 Steady economic growth for sport consumption and continuous energy supply

Compared with Japan's economic development and sports consumption, when the per capita GDP exceeds US $3000, sports consumption will also enter a stage of rapid growth.

In 1973, Japan's per capita GDP reached US $3792, which exceeded US $3000, and Japanese sports consumption also ushered in a golden period of nearly 20 years from the beginning of 1970s. In 1987, the per capita GDP of Korea reached US $3512, which exceeded US $3000, and the sports consumption began to take off at the end of 1980s.

China's per capita GDP reached 3469 US dollars in 2008, for the first time exceeded 3000 US dollars. In 2018, China's per capita gross national income reached 9776 US dollars, and the per capita GDP of each province had exceeded 3000 US dollars, laying the foundation for the rapid growth of sports consumption.

80, after 90, the purchasing power is improved, and sports fashion is rising.

When I was about 30 years old, after ten years of work, I completed the first time home ownership, and the major consumption of my life must be basically solved. Therefore, we began to focus on sports, entertainment and other spiritual consumption.

With 80- 90 becoming a new force of consumption, the product design and style are more demanding and individualized, and sports and fashion products are popular. The market share of sports fashion represented by Fila and Skech has been greatly improved.

　　 China's sports apparel market is growing faster than expected.

After 2012-2013 consecutive years of decline, the Chinese sportswear market has been forced to rebound in the past 2014-2018 years. The scale of sports apparel market has increased year by year, and its growth rate has been accelerating. In 2018, the size of China's sportswear market exceeded 40 billion US dollars, reaching 40 billion 100 million US dollars, up 19.5% from the same period last year, the highest growth rate in the past seven years.

Judging from the growth rate, the average annual compound growth rate of China's sports apparel market in recent ten years is nearly 10%, significantly higher than that of other countries. 2008-2018 during the ten years, the scale of China's sports apparel market increased by 9.8%, and the growth rate of the British sports apparel market was 6.4%, while the United States was 5.5%, Japan was 2.6%, Germany was 2.2%. Author: Lu Zhengyuan