Top Of The "Electricity Shopping Guide Shares" "Worth Buying" Long-Distance Running Nine Year-End Listing

After 9 years of long distance running, recently, the "veterans" in the electronic business field -- "what is worth buying" (300785, SZ, for short) is listed on the Shenzhen Stock Exchange's growth enterprise market. It is worth buying about 13 million 330 thousand common shares of the issue, offering a price of 24.82 yuan / share, with a net proceeds of 330 million yuan.

Founded in 2010, today, it is worth buying a shopping portal which integrates shopping guides, media, tools and community attributes. It provides information promotion services for e-commerce providers and brand dealers, and provides an extension to provide services and marketing services for the Internet. As it is worth buying to be listed in a strong posture, it has become a well deserved "A shopping guide" leading stock in the A-share market.

When it is worth buying, it is the occasion of the big shopping websites. In contrast, it is worth buying "focus" and "low key". Behind the low key, the 9 year old is worth buying, so far it has only introduced a venture capital with strong hematopoietic ability. The prospectus shows that it is worth buying nearly three years, and the profit is good, and the cash flow is enough.

Insiders said that in the context of the great development of electricity providers and the provision of "unlimited shelf" functions, ordinary customers often face "difficulty in choice" in terms of commodity purchase decisions. They are faced with huge search and decision costs in finding suitable products. Therefore, a new wave of development opportunities will be ushered in by the shopping platform represented by "worth buying".

　 "Zhang Da Ma" attacking

An e-commerce shopping website, which started 9 years ago, has survived and is still living well. This is the first reaction that most people hear when they are "worth buying". What is interesting is that as the website abbreviation is SMZDM, netizens are affectionately known as "Zhang Da Ma".

Indeed, the mobile Internet has undergone several rounds of iteration and the pattern of electricity supplier has changed several times. However, both its revenue and earnings performance were good.

At present, there are two main sources of profit to be bought: information promotion service and Internet effect marketing platform service. Among them, information promotion service, that is, advertising revenue, is still the main source of revenue.

Prospectus shows that in 2016 and 2017, the total revenue of "worth buying" business was 201 million yuan and 367 million yuan respectively. By 2018, its total business revenue exceeded 500 million yuan, and its corresponding net profit was 35 million 163 thousand and 700 yuan, 86 million 241 thousand and 400 yuan and 95 million 719 thousand and 200 yuan respectively.

Behind the strong ability of "hematopoiesis" is the great loyalty of users to "worth buying".

According to Google Analytics and Friends Union statistics, in 2018, "what is worth buying" websites and mobile clients averaged 26 million 544 thousand and 300 monthly active users. From 2016 to 2018, the composite growth rate of monthly active users was 19.39%. At the same time, the monthly retention rate of new users increased to 47% in 2018. Even in 2018, it is worth buying a mobile client. The average number of users per day is 7.03 times.

There is no doubt that the huge user community and its loyalty, activity and interaction has become one of the core competitive advantages. This advantage will promote its continuous improvement in the layout of its business.

1 financing in 9 years

9 years of 1 financing is a great alternative to buy. After all, in the era of capital, the rapid expansion and expansion of the scale of financing has become commonplace. However, it is worth buying but it seems to go upstream.

Prospectus shows that Chairman Sui Guodong shares accounted for 57.78%, the founding team accounted for more than 80% share.

The only financing is at the beginning of the purchase. It took a 100 million yuan A round of financing from Qingqi City, which accounted for 4% of the stock market. However, as the fund manager of Qingqi City, Shang Qi, was invested by Huacheng Huai Cai Investment Management (Beijing) Limited, it was worth buying in 2016 and announced that this round of financing was invested by Huacheng capital.

　 Why is it worth buying so cautious about introducing financing?

Sui Guodong once said: "we do not refuse to raise funds, we can have a better venture investment. It is a supplement to our rapid development, but our direction can not be changed."

In addition, taking into account the ability to buy a very strong hematopoietic capacity, it is not difficult to understand the 9 years of the 1 financing behind the bottom line.

It is Sui Guodong and the founding team behind him that have absolute control. In the course of development, it is worth buying to keep "orientation" and "initial" and focus on business and avoid being coerced by capital and win the favor of a large group of giants.

According to the prospectus, in 2018, the top five customers who were "worth buying" the above business were blue labels (acting Suning, Gome, etc.), Alibaba, Jingdong group, NetEase group and Yang lion advertising, accounting for 65.25% of the total sales. Throughout the 2016 ~2018, Alibaba, Jingdong and the blue label are among the top five customers who are "worth buying". And in the ten major customers who are worth buying before the Commission, Ali's mother has always been the top of the list in 2016 ~2018.

Thus, "worth buying" can be described as "relying on big trees to enjoy the cool".

Insiders pointed out that in the current electricity supplier platform is hungry at the moment, even the large comprehensive e-commerce platform, there is still a strong demand for shopping guide platforms. At the same time, the shopping guide platform will also make adjustments based on time and situation. Therefore, there is still room for further development.

Next stop, big data.

After listing, where will it be worth buying? Prospectus shows that the current round of fund-raising will revolve around the main business. Effective implementation of the transformation and upgrading project based on big data personalized technology platform will further enhance the company's data acquisition and application level, and achieve more accurate product and advertising recommendation, thereby enhancing user conversion rate and company revenue.

Now in the industry, online passenger cost rise has become a consensus. AI media consulting previously published the "2017~2018 China electricity supplier Shopping Market Research Report" pointed out that with the online traffic dividends gradually bottomed out, e-commerce shopping platform to tap potential customers more and more expensive. At the same time, extensive advertising is becoming more and more difficult to attract customers in the fierce competition.

Against this background, the big data can be targeted. Insiders pointed out that at present, the big data base of the shopping guide platform is relatively weak. Therefore, making efforts to big data is expected to more accurately touch customers, thereby reducing the efficiency. AI media consulting CEO Zhang Yi has previously told the media that the electronic business platform is always short of traffic, so it is necessary to rely on such a shopping guide platform. However, the diversion needs high accuracy, so the processing and analysis ability of big data is particularly important.

In the next three years, in terms of new business layout, horizontal breadth expansion and vertical category extension, we should further attract users and dig deeper into the value of traffic, so as to expand market share. Specifically, in addition to exploring new shopping guide services, strengthening content advantages, category development and user development, it is also worthwhile to implement the brand support plan for Chinese brands.

Mercedes Benz nine years, "worth buying" will eventually go public. Originally born in the same era, most of the "players" have changed their faces.

However, it is just like buying the CEO, in the speech of Tmall 2019TES consumer electronics eco summit, that the electricity dividend era has ended, the rules of the game have changed, but "what is worth buying" expresses the confidence in keeping the lead in the game with a powerful and powerful voice, "this is not the second half, it is only second games".