What Did Armani'S "Director" Career Experience?
The night is deep.
A young fashion designer is still busy in the window of a department store in Italy. He is Giorgio Armani.
"Fashion masters" is
Armani
At the starting point, even after years of running a fashion empire, he still thanked Chen for his valuable accumulation.
It may be the result of Chen's birth. When he was running his own fashion empire in the future, Armani also paid special attention to the value of display: "we need to create an exciting and unexpected experience for our customers, while maintaining a clear and consistent identification on the whole.
Every part of the shop is expressing my aesthetic ideas. I hope to show my design in a space and atmosphere and provide a deep experience for the customers.
Fashion show has a history of more than 100 years abroad, and is still a very young industry in China.
"Fashion masters" is strange and abstract to most people, but the rich contents behind it can not be summed up in one sentence.
They are front-line, always rushing to the brand terminals, directly facing the sales site; behind the scenes, too busy to see figures, and early morning or late night is the busiest time.
They are sometimes the narrators of the fashion. They tell you what it is in various ways; sometimes the organizer of fashion makes them in their own place, together to form a harmonious whole and express the spirit of the brand.
If the store is a gorgeous stage drama that is produced by fashion, then Chen Li is the director of fashion.
display
It should be classified as Visual Merchandising (VM) system, because it focuses on creating visual effects.
As the display is becoming more and more professional, it can no longer be simply summed up by vision. Elements such as hearing, olfaction and touch can be incorporated into it to create a three-dimensional sense of enjoyment.
In a shop, music and perfume play an important role.
The store will match different music according to the different themes of the season, and spray the BOSS perfume with special flavor in the specific area of the fitting room.
At the same time, the height of display rack and the height of side hang are parallel to the line of sight, so that consumers can get comfortable.
Display is a kind of overall feeling, all elements are conveying brand spirit, and the environment is affecting consumers' emotion and judgement.
Just like a good play, not the beautiful picture is enough, but to perfect the actors, the plot and the music in every aspect.
However, the real good play is not only to be applauded, but also to win.
If
Latest fashion
In the designer's studio, it can also be called the product of passion. When lying on the shelf quietly, waiting for it is the test of commercial rationality.
Take the black brand clothing as an example, because it is relatively stable, too uniform color will be dull. Sometimes deliberately adding some contrast colors will attract the attention very much.
Besides, styles can also be important elements.
Generally speaking, the first thing will be placed in the list, because in the row of clothes hung on the side, only the first one has the opportunity to show positively. Its fabric and style will attract customers to keep looking down.
So the first thing is not only to be very positive on the front side, but also to change it at the right time.
In addition, the length is also an important element to regulate the visual rhythm. There is a general rule in display that trousers can not be placed last.
Because trousers are longer than ordinary clothing, if inserted in the middle can adjust vision, forming a sense of beauty, but if placed in the end, it will make the vision lose balance.
- Related reading

Leisure Shoes, Wooden Forest: Innovation Is A Product With Unique Temperament.
|- Glimpse of exhibition | Shenzhen Fashion Fair, From Romantic France To Oriental Fashion, Is Gorgeous And Amazing.
- Trend of Japan and Korea | Han Fan Er Girl With Fresh And Sweet Seconds To Become Korean Actress
- neust fashion | Create Summer Sweetheart Look Street Filming People Playing With Bright Colors
- Reporter front line | The Fifteenth Shenzhen Fashion Fair, Fashion And Innovation Culture Leads The Perfect Ending.
- Company news | Pathfinder Accelerate The Strategic Layout And Development Of Large Outdoor Ecosystem
- Street shooting popular | A Refreshing And Refreshing Summer Day
- Thematic interview | How Will The Fashion Show Provide Assistance For The Sustainable Development Of The Industry Under The New Normal?
- Enterprise information | Li Yifeng Endorsed Metersbonwe And The United States To Achieve "Double Endorsement" Strategy With Jay Chou
- Fabric accessories | Analysis Of The Three Fashion Trends Of Autumn And Winter Clothing In 2015
- Collocation | Summer Is Long And Elegant, Comfortable And Elegant.
- Zhang Zhaoda: Redefining Clothing Design With The Expectation Of Audience
- The Combination Of "Virtual" And "Real" Decoration In Clothing Shops Is Very Important.
- 服裝品牌玩影視劇“植入”營銷有講究
- Experiential Marketing Can Meet The Individual Needs Of Consumers.
- 提升門店10倍客流的絕招知多少?
- 鴻星爾克:到底是誰的“陽光”?
- What Should We Do If The Offline Stores Get Out Of The Predicament?
- Children's Clothing Marketing Strategy Helps You Manage And Manage.
- The Joint Sale Of The Clothing Store Owner Has Won You Gold Foil.
- How To Open A Clothing Store: Take The Network Franchise Distribution System