The President Of POOVE Has Built A Full Set Of Eco System Trees For 100 Years With Products As Its Core

POOVE President CEO Chen Jinbo: products for the core, to create a century brand

According to economists, the total Chinese economy will surpass the US in 2018, and the middle class in China will reach 400 million in 2020. In 2025, ten years later, China will create a huge consumer market in the world.

In the eyes of POOVE President Chen Jinbo CEO, the next 10 years will be a very important opportunity for the youth footwear industry.

In the next 10 years, the 80's and 90's will become parents gradually. They will also become the main consumers of POOVE brand. They will pay more attention to the quality of life and more active consumption. They will have higher consumption tendency and advanced consumption intention. They need more comfortable, fashionable and tasteful shoes and clothing products, and also pay more attention to better sales experience and after-sales service.

"In the future, we will pay more attention to product design, quality and cost-effective, and through the overall optimization and integration of supply chain, we will create a fashion and taste lifestyle for POOVE exclusive products."

Chen Jinbo said that to grasp the market opportunities in the future, in the final analysis, we must do well in the products, make the price performance well, and make every product a fine product.

In 2015, under the guidance of President Chen Jinbo CEO's strategy of "seeking truth from facts", POOVE centered on improving product quality, consolidating marketing promotion and team building, and improving the overall operation system of enterprises.

A mature, benign and exclusively POOVE ecosystem has gradually taken shape, and it has also prompted the brand to "go against the market" and continue to develop steadily.

"Unlike in the past, in today's business society, competition in industry is no longer a specific aspect of brand promotion and market channels, but rather a product and a whole ecosystem of products centered around it."

Chen Jinbo has his own unique cognition of the current development trend of the industry. The enterprises that will stand out in the future will surely be those enterprises that can provide consumers with more cost-effective products and better services, and have a complete ecosystem.

For Chen Jinbo, building and consolidating such a product centered ecosystem is only the beginning of the future overall product strategy blueprint.

Products for nuclear consolidation of a virtuous ecological cycle

"The development of a century old enterprise must have a solid product quality as its foundation.

Returning to the origin of business economy, the core value that enterprises can provide to consumers will inevitably come from products.

For Chen Jinbo, products are the cornerstone of the development of enterprises. "Nowadays, a large number of enterprises are influenced by the outside world, focusing on the development of new business models and new ideas, so as to follow the so-called industry trend to make continuous changes.

Such an idea is not wrong in itself, but it should not put the cart before the horse, just follow the big stream and forget the fundamental of enterprise development.

In fact, no matter how the external environment changes, products will always be the cornerstone of enterprises. Every great enterprise of the century will surely create countless great products. "

"The skin will not exist, and the hair will be attached".

Chen Jinbo believes that only when the product itself has a strong competitive advantage, can fully meet the needs of consumers, and is widely recognized, supplemented by the innovation and improvement of other modes, channels and other aspects, can we truly promote the development of enterprises and form a virtuous cycle based on products.

Therefore, for POOVE, 2015 is a year for the return of products.

Chen Jinbo's determination to optimize product quality is also reflected in the landing and implementation of POOVE's "quality upgrading project of three years".

On the one hand, POOVE has been adhering to the concept of "exquisite development, meticulous production, quality procurement and meticulous production", and has been digging from four major core products.

The process and production process of the product are upgraded and optimized in a comprehensive way. At the same time, intelligent production equipment is introduced, and professional R & D, design and technical personnel are actively introduced. The two technical tackling teams of the technical innovation group and the shoe function R & D group are set up. They closely follow the latest international fashion trends and cutting-edge technologies, and upgrade the technology and comfort of the exclusive shoes products of all sizes to enable POOVE's exclusive products to be truly "both inside and outside".

And the spirit of craftsmen, which is driven by production management and professional technology, inherits and striving for excellence in product quality, will also continuously promote the humanization of POOVE's exclusive products, with a more healthy and comfortable wearing experience and more exclusive needs for the growth characteristics of young people, and deepen the brand core value of "exclusive youth".

Taking product quality as the core, POOVE has a solid foundation for building a scientific and smooth commodity circulation system.

In 2015, POOVE launched a comprehensive introduction of commodity planning, starting from the terminal market research and consumption trend analysis in the early stage of commodity development, to the commodity style planning, process technology grafting, and the main selling points of commodities before listing, the interpretation of FAB knowledge, and the marketing promotion, so as to create a set of perfect and professional commodity circulation management system for POOVE, and achieve a virtuous cycle of quality centered, consumer demand oriented and terminal pforming into a goal, so that the upgrading of product quality can be better pformed into the sales promotion of the terminal market, and the product advantage will become the strong support of terminal operation, so as to comprehensively enhance the consumer's trust and loyalty to the brand.

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Quality strategy is committed to inheriting a century old brand.

For Chen Jinbo, building and consolidating such a product centered ecosystem is only the beginning of the future overall product strategy blueprint.

"European family businesses, especially shoes and clothing enterprises, often give people a sense of low profile and pragmatism.

Its investment in marketing is not big, but it has high brand awareness, strong product quality and long life span.

The reason is nothing more than the concentration and accumulation of products for many years, which can create a large number of classic and even great products, thus having a strong enterprise foundation and competitive strength.

Therefore, the future POOVE will only move towards the quality direction, truly develop classic, high quality, great products, and be able to carry on the long-term development concept, technology and technology of products for a long time, so that we can achieve the goal of brand in the past century.

On the basis of the "quality upgrading project of three years", Chen Jinbo once again proposed the "ten year quality building plan".

In the next ten years, POOVE will further accumulate and consolidate the technology of the product. With the craftsman spirit of Seiko and meticulous work, every product will become a leading product with unique style and details, so that a complete set of "ecosystem" based on the product will be more solid and stable, and ultimately achieve the grand goal of the brand in the past century.

In addition to products, through integrated marketing means to further deepen the brand culture, and to synchronously promote the sustained growth of the terminal market, is another important strategic work of POOVE to the Centennial brand.

In 2015, POOVE maintained deep cooperation with CCTV on the one hand, continued to carry out high frequency advertising, and continued to export its brand by strong media. On the other hand, combined with the "youth home" platform, it continued to deepen the brand culture of "focus on youth growth", giving teenagers more comprehensive physical and mental care.

Through the form of online and offline innovation and public welfare interaction, while maintaining enough exposure to the brand and enhancing the popularity and brand image, POOVE's terminal stores also actively cooperate to take advantage of the situation, make use of the focus of attention generated by marketing promotion work, and carry out corresponding online and offline promotions, so as to realize the good circulation of marketing promotion to sales.

Optimize team building for a century

"Of course, it is not so simple to achieve the goal of everlasting success and the achievement of a hundred years of business. Many people want to achieve great business. Why can they succeed?"

In recent years, POOVE has paid equal attention to team building.

In terms of team building and optimization, Chen Jinbo is also embarking on the establishment of a benign cycle of internal management.

Chen Jinbo pointed out that a team with standardized process and mature mechanism can run automatically.

"POOVE has been committed to building a scientific and standardized process and operation system in recent years, not only for the head office itself, including the branches and terminal stores, we are constantly combing and optimizing the overall operation mechanism."

POOVE also has its own unique mechanism for nurturing talents and employing talents.

Such as: production system, through a series of production training, retail training for personnel to carry out pre professional thinking, guided by professional management personnel and teachers.

Since 2013, the two major strategic projects of "branch operation system pformation" and "terminal profit model upgrading" have been implemented. In enhancing terminal operation capability and consolidating regional market competitiveness, in fact, it is a general review of the layout of POOVE's national market, optimizing and upgrading the operation system of terminals in various branches and all regions of the country, so as to realize the standardized operation of terminals.

By 2015, the POOVE terminal teaching project has been completed covering 15 market areas.

Through the implementation of the project and subsequent continuous solidification, the regional terminal operation level has been effectively promoted, the process mechanism has been effectively standardized, and the regional market competitiveness has been consolidated comprehensively.

In personnel management, POOVE also has its own unique mechanism for nurturing talents and employing talents.

Such as: production system, through a series of production training, retail training for personnel to carry out the introduction of pre professional thinking, by professional management personnel, teachers to guide practice; and after a long period of practical exercise and experience accumulation, this group of personnel can help new generation, pmission, belt role.

In this way, the team can not only run smoothly, but also accumulate and inherit for a long time, thus forming a complete, reasonable and sustainable operation system.

In the current business environment, teams play a vital role in the development of enterprises.

And through the mature, standardized management process, reasonable cultivation and personnel mechanism, POOVE successfully built an exclusive internal "ecological cycle", and formed an efficient, active and highly effective operation team in the whole country. This is also the most fundamental reason for POOVE to continue to move forward steadily.

On the other hand, the excellent team and excellent spirit can be inherited and extended. It is also an important issue that enterprises should consider for a hundred years.

As the founder of POOVE, Chen Jinbo also has his own thoughts on the cultivation of "two generation": "the inheritance of a family business is not only related to the honor and disgrace of a family, but also to the lives of thousands of employees and families, the rise and fall of the vast number of dealers, suppliers, customers and other business partners and the industrial chain."

"Therefore, the cultivation and succession of the two generation is not a matter of one person, but a team training. It is a training of cultural heritage and a training of operation management system."

At present, POOVE's "two generation" generation has been honing for 15 years in various posts, and less than 7 or 8 years. They are as conscientious as their parents and have made outstanding achievements in their respective posts.

Chen Jinbo called for "two generations" to inherit the entrepreneurial spirit of their fathers, to be down-to-earth, diligent and diligent, and to keep pace with the times and be innovative.

Chen Jinbo, who firmly believes in "putting the real knowledge into practice", is also giving "two generation" the opportunity to sharpen and exercise, so that they can accumulate more experience and grow faster, laying a solid foundation for the future inheritance of enterprises.

It can be seen that POOVE is promoting comprehensive optimization and consolidation from inside to outside.

And Chen Jinbo's strategic thinking of "seeking truth from facts" is accompanied by the steady improvement of all aspects of the operation of enterprises, pushing enterprises to move steadily towards the Centennial brand.