XTEP: Customized Personalized Needs In The Future

Now people have a new understanding of sports. Where do you want to go for running? Where do you want to keep your bags? Relax and run after 10 kilometers to relax. How do you choose the best fit for your feet?

These problems that plagued the runners for a long time were solved in the newly completed XTEP runway of the Olympic Forest Park, XTEP's first running club.

XTEP built the first professional one-stop running service base in China, which was unveiled in the Olympic Games. Besides the Olympic Forest Park XTEP runway, the "smart store", which contains the latest intelligent store scenario solution, is also the other runners in the industry.

Strive for attention first.

Along with the type, it is the provider of the solution, which is responsible for all aspects of the program landing.

Product is the scene, creating the first domestic sports shop smart experience scene.

Just like many runners in the XTEP running club live experience that day, with the foot 3D scan and foot type measurement experience scene, the core is composed of the main foot 3D scanner and the intelligent touch screen.

For many real runners, personal foot health and scientific professional product recommendation are especially concerned.

With the foot foot 3D scanning intelligent hardware, foot bio dynamics as the professional support, foot 3D scan is analyzed accurately, foot data and foot type characteristics are collected, on the one hand, the foot analysis report of runners are concerned, on the other hand, the running shoes and sports equipment are recommended by science professionals.

Soon after,

The running club's wisdom experience scene, besides foot 3D scan, will also be implanted plantar pressure tester, for running gait analysis, plantar pressure distribution analysis, break through traditional sports shops, truly realize the science of professional sports shop.

Software as a service, providing mobile terminal extensible foot data reporting SaaS services

With the wisdom experience scene as the entry, each type of smart store brand is provided with SKU upload interactive backstage, and user visual mobile terminal data report.

Just like this time, with the XTEP communication, how to bring the runners' extreme experience to the mobile terminal after the runner scanning and data collection?

For this purpose, we provide "mobile foot type features, foot data viewing + science lab interpretation + personal recommendation + equipment evaluation" on mobile terminal display.

Provide rich and detailed online interaction experience for runners.

Data is personality, master runners' data, and provide customized personalized needs in the future.

With the development of the market, for the senior runner and its increasingly prosperous running market, users never lack the power to consume; more and more runners are personal.

Sports equipment and so on are more strict and personalized.

For intelligent sports shops, the biggest wealth is that the brand side has a large number of runners and consumers' foot data information.

Mastering the data and achieving a certain base can achieve a qualitative explosion. Through analysis and treatment, it is self-evident to all aspects of product innovation, user needs and so on.

On the other hand, many runners really need a pair of customized running shoes to provide more comfortable and healthy sports protection for their feet.

Perhaps, many big runners such as China, led by XTEP, will enter a more in-depth new strategic deployment. The shoe and garment industry will open a new page of technological innovation and smart shopping.