The Shoe Industry Is Expanded Again, And AOKANG Independently Develops And Produces Sports Shoes.

In August 8th,

28 birthday celebration

The introduction of sports new products will be held at Wenzhou TV station.

It is reported that since August 8th last year, AOKANG has "united" fashion sports brand.

After formally announcing the entry into the field of sports shoes, it launched a heavy punch and launched the first batch of self styled sports shoes series, which marked an important breakthrough in AOKANG's development and production process.

Independent research and development of sports shoes

In recent years, with the favorable policies of sports industry, the emergence of various marathon events and the germination of national health consciousness, the domestic sporting goods industry has finally survived the cold winter and ushered in another golden period of development.

Against this background, in August 8, 2015, AOKANG reached a strategic cooperation with the American fashion sports brand, Cage.

"At present, domestic consumer demand for sports and leisure products is surging, and sports health industry has become a sunrise industry at present."

AOKANG international chairman Wang Zhentao said, "AOKANG launched the first fashion sports shoes series in August 8th, the Eighth National Fitness Day in China. It is AOKANG on the eve of the birthday to provide a health package for the national consumers."

As the opening part of AOKANG fashion movement, the fashionable sports shoes series adopts the MD outsole, which has excellent shock absorption. It also has the characteristics of biodegradability, two times use, antistatic and so on. The product will not damage the environment when it is abandoned or burned, and it provides consumers with more scientific, professional, green and fashionable sports fitness equipment.

Accelerate layout movement plate

It has been revealed that AOKANG's plan for the layout of sports plates has been "deliberate for a long time".

The reporters found that since the market of sports shoes and clothing in 2015 has been on the rebound, the design style of AOKANG's Kanglong casual shoes has been showing signs of moving closer to outdoor sports.

In 2015, Kanglong played the slogan of "wearing Kanglong to travel", and had the intention of trying out outdoor sports plates.

"From August to the end of last year, through the friendly cooperation with Skech over the past year, we have completed the category of AOKANG in the field of sports footwear, and promoted the rapid layout of AOKANG in sports shoes and clothing plates."

AOKANG fashion platform responsible person said that AOKANG has been committed to the development, production and sale of shoes in many aspects, such as business shoes, fashion shoes, outdoor casual shoes, boutique women shoes and so on for 28 years. The sports shoes and clothing section is just beginning. The year of cooperation with Skech has made up for this short board to a large extent.

For the first time, it is the first time to independently develop and produce fashionable sports series shoes, which aims to enable AOKANG to quickly create a multi brand and all category excellent shoe industry ecosystem.

"Changqing" and "fashion" double track parallel

At the beginning of 2016, AOKANG first put forward the new strategy of "doing well 135, achieving two doubling". It not only had to continue its original advantages, but also deeply cultivated AOKANG's "evergreen brand" reputation, and actively boldly attacked, catering to the development trend of young people, and making efforts to build up a "platform for time" and snatching more young consumers.

Under the guidance of the new strategy, Ocot set up a "fashion platform", that is, AOKANG's special independent operation team. Now it mainly runs AOKANG's Kanglong, Cage, AOKMart, Load max and other brands and channels, from the marketing, brand promotion, customer maintenance, channel development and other dimensions, quickly and accurately grasp the changing consumer product demands, effectively enhance business capabilities, and deepen the Chinese leisure and sports market.

In recent years, AOKANG has continuously integrated resources, and has continued to exert its strength in brand building, channel development and product research and development. Whether it is AOKANG's "Changqing brand" International Pavilion mode, or the AOK collection mode of "fashion platform" and Kanglong leisure hall mode, all have significant benefits, which has promoted AOKANG's annual net profit level.

Especially in the operation of the sports sector, AOKANG has become a new profit growth point this year.

Under the double track operation of "Changqing brand" and "fashion platform", AOKANG is bound to bring certain market impact to the original domestic footwear market structure.