Is The Clothing Market For Middle-Aged And Old People A New Cake?

According to statistics, by the end of 2009, China's population aged 60 and over has reached 167 million, accounting for 12.5% of the total population. China has entered an aging society, and the consumption of clothing and daily necessities of the elderly has attracted more and more attention. According to the survey, the proportion of consumer goods in the elderly accounts for less than 0.5% of the total number of consumer goods in the country.

At the same time, the consumption potential of the elderly in China has reached 300 billion yuan. In the face of the wave of "silver consumption", I took the market, visited the public, visited the current situation of the elderly consumer market, and launched a series of reports focusing on the elderly consumer market.

When people enter the mall and shuttle into countless brands and enjoy the fashion of youth brought by fashion, some elderly people can not help but sigh, "why is it so hard to buy clothes that look good and fit?" In the huge clothing market, there are very few middle-aged and elderly clothing.

The market is hard to find elderly clothing.

Nowadays, stroll around the bustling commercial streets and shopping malls in the provincial capital, and all kinds of brand clothing for young people can be seen everywhere. "Clothing market is mainly the market for young people, and there are few clothing counters and brands for the elderly. Old people also need fashion, but the old fashions are cheap, but I don't like them. In August 2nd, Ms. pan, who had turned two times in a shopping mall, had seen and tried nothing else.

"We do not have this spending power, but the market lacks a room for the elderly to choose." Speaking of the dilemma of buying clothes, the elderly feel the same way.

Ms. Wang, who is 62 years old, though she is over 60 years old, is still very particular about her dress. "Although I often go shopping, I can't see clothes that suit my age. At one time, I saw a coat of more than 500 yuan in a shopping mall, but the waiter said it was not my age, and I didn't care about it. I was so angry that I waited until the waiter changed his class. Ms. Wang sighed with emotion.

Nowadays, many elderly people pay attention to their image. In a survey of clothing for the elderly, 71.6% of them believe that it is necessary for the elderly to dress up.

"It's so hard to buy a well fitting suit." In August, 29 was Zhao's mother's 70 year old birthday. These days, she wanted to choose a beautiful dress for the elderly, but she could run many shopping malls. Ms. Zhao said with deep feeling: "with the increase of age, some old people will change their shape. Just like my mother, there are some hunchback, but the old clothes on the market are mostly popular styles. It is very difficult to find special clothes." {page_break}

Diversified demand is difficult.

In the afternoon of August 2nd, the heat wave hit people. But in the liberation building, the author sees a lot of customers. People are shuttling in front of the counter to choose clothes. "In these two days, the mall has been engaged in activities, and 29 yuan of short sleeves sold several sets today." The two floor salesperson Xiao Li happily said to the author.

Ms. Guo, who is choosing a T-shirt for his wife, said: "at present, the sales of clothing for the elderly are relatively concentrated in the emancipation building of the provincial capital, the shopping center of Hui Du, the east commercial building, etc., but from the style and fabric, it is still a bit old, and it is difficult to choose clothes that can reflect personal accomplishment and unique charm." Then she picked up the T-shirt she was looking at. The dress was 50 yuan, which was not expensive, but the color was not ideal.

72 year old Guo Ma said: "we old people are not younger than the young people, buying clothes, especially underwear, hope to take care of the characteristics of the elderly, comfortable and light, but now some clothes are like young people's clothes, too thin and too transparent."

Elderly clothing only increased the size of the number, but did not take care of the needs of different types of elderly people, which has become one of the reasons why many elderly people buy clothes difficult. Miss Zhao, who retired last year, is facing his own ideas. "Clothing for the elderly is not only appropriate and comfortable, but also embodies a person's mental outlook. Nowadays, the clothing on the market is usually of the right size, and the color and style are not suitable for the elderly. If I can't get the right clothes, I'll buy sportswear, at least it looks very spiritual. "

"Silver market" to be developed

With the increase of the elderly population, the industry expects that the demand for clothing for middle-aged and elderly people will increase rapidly in the next few years. According to the economic survey, the clothing of young people in department stores accounted for more than 70%, and the proportion of clothing suitable for middle-aged and old people was less than 10%.

Contrary to market demand, many brand clothing enterprises are eager to dress for ladies' wear, white collar clothing and business men's clothing, but few enterprises specializing in the production of elderly clothing. Some of the elderly clothing comes from small businesses or family workshops, and there are few brands specializing in R & D and production of clothing for the elderly. It is pointed out that the outmoded clothing styles and the few varieties are prominent problems. Enterprises believe that the profits of old clothing are few, so that the cost of clothing can be reduced, and the quality of clothing can not be guaranteed. At the same time, there are few factories engaged in the production of clothing for the elderly. Even if there are many ways to increase the size of clothing, the design of clothing structure is not in line with the shape characteristics of the elderly, and the comfort and aesthetics can not be satisfied.

"The most beautiful, but the setting sun is red" tells the voice of countless middle-aged and old people. "Now that our living conditions are good, our old people's life also needs to be tasteful. Japanese old ladies can wear pink costumes to attend the gathering. Chinese elderly people should also bid farewell to dark tones and old styles, and decorate their lives with colors. Businessmen should think more about the elderly, after all, we are also a big consumer group. Mr. Zhao put forward his own views.

Clothing, food and shelter, clothing is the first priority. Under the tide of market economy, the development of the elderly clothing market will undoubtedly make more elderly people have the opportunity to pursue taste and fashion.