Holiday Promotion Clothing Store Sales Performance Blowout

From holiday sales to discount every day, the market discount is hidden.

"The whole museum can buy a total of a certain amount of money, and can only enjoy three big gifts; the cash in fashion clothes will be sent to the shopping voucher; the annual purchase will be 300, 300, double anniversary, 588, and 300; during the activity, a bottle of vertical oil will be reduced by 20 yuan."

In recent two years, supermarkets in various shopping malls in Guiyang have been shopping for voucher, discount and exchange activities. Consumers find that department stores seem to have to rely on discount prices to survive. Despite the frequent discount activities, consumers' desire for shopping is still decreasing. What if we do not discount?

Holiday promotion

Sales performance blowout

During the Spring Festival this year, a large number of large department stores were holding "special events" and other special sales promotions in the form of "anniversary celebration". Sales performance was blowout. In half a month, the city's private New Year's goods cost more than 600 million.

According to statistics from the Guiyang Municipal Bureau of Commerce, during the May 1st holiday this year, the sales volume of 10 large department stores and supermarkets reached 1.23 billion yuan, an increase of 28% over the same period last year. The most important factor of profitability is that businesses are making concessions to attract consumers.

During the long and short holidays, the department store industry has seen a lot of increase in sales and sales. If the "discount coupons" in the past were related to festivals such as may day and "eleven", today's department stores are almost the same day and month.

On the weekend, at a big department store in the Grand Cross, a saleswoman named Wang's women's clothing salesperson said that during the day, the flow of counters was quite normal. Starting from 7 o'clock in the evening, two salesmen on their counters were busy. On weekends, there were countless people and frequent dispatch of people. This year, there were almost any discount products from the beginning of the year. Once the amplitude is low to 77% off, the daily sales volume is doubled. For example, a skirt of 200 yuan is sold at regular price, and one or two can be sold in a single day, but it can be sold at more than 10 per day.

No discount, no buy.

What to do with shopping malls?

Walking into Guiyang's major department stores and supermarkets, consumers who are a little more careful will find that there are discounts and promotions every day. And consumers are accustomed to having super low discount before they sell.

"In the past few years, only outdated goods such as season break or broken codes will be able to hit five to forty percent off, but no matter when and when we go shopping in supermarkets, discount products can be seen everywhere, many new products just listed." In the interview, the female customers said they saw the discount items really wanted to buy, they would buy, but they had developed the habit of buying only discounted goods. Even after seeing the positive price goods, they would wait for the discount to buy it again.

Yesterday, a shopping mall in the spray fountain area, more than 30 styles of women's shoes are playing 3 to 50 percent off concessions, sandals priced at 100 to 400 yuan, the buyers have bought discount shoes, shoes are almost no price. Ms. Cao, who is choosing sandals, said that a month ago he saw a brand new sandal with a price of more than 600 yuan, and it was waiting for a discount. Now the 4 conversion is only 200 yuan.

The author interviewed 8 female customers randomly. They all indicated that they would not buy without discount, because the discount was sooner or later. In addition, two men interviewed said that the price should be considered moderate first, and the original price of some commodities was not high enough to be accepted. Because daily discounts do not seem to be different from daily discounts. As time goes on, consumers' desire to shop may gradually decrease. If you do not discount, do not buy, how to do shopping malls?

Many shopkeepers interviewed by the author said that every business is now giving discounts, and many famous brands now have similar styles, similar prices, too much competition, and discounts can not disappear.

Big cross, a large department store official said, it is these "lasting discount" commodities, so that the supply and demand of both the public and businesses are flourishing, not only to stimulate the consumption economy of the market, but also to win a win-win situation between businessmen and consumers. {page_break}

A piece of clothing

How much discount can I make?

Buy 300 to return 300 yuan, buy 200 yuan to return to 150 yuan, how much discount can a garment be the lowest? During the interview, the boss of the West Road, a clothing wholesale dealer, said that the cost of selling clothes into the mall was higher, and some shopping guide buyers had the right to discount. The company's employees generally purchased 3 to 50 percent off, and the "low discount" was a way for some small brands to attract consumers. The most common way was to use the non-standard pricing method, and the manager set a base price for the shopping guide, for example, a windbreaker with a marked price of 2300 yuan, asking for a basic price of 800 yuan. If the money is sent to the shopping mall, there are also shopping guides to find acquaintances to pretend to be customers. They pretend to return their clothes, open up a small ticket, withdraw money from the stores, and pretend to be another customer to buy clothes at a lower price, so that they can make money and earn money themselves. These behaviors are commercial corruption, and the profits of some brands are obvious.

Altered price

Low discount and low price

There is no passenger flow for fear of no discount. Every shopping mall has to have a daily discount, and some big brands are still firm with their strength, but most small brands play a "trick" in order to reduce the loss.

In recent days, Ms. Zhang, who likes shopping, found that the same brand of the same ladies wear twenty percent off on Friday, the weekend discount is as low as 70 percent off, and the clothes at the same counter are all changed. The latest listings or attractive designs have disappeared on the weekend, and have changed from Monday to Monday. She said that some big brand factory price tags are made by machine, and it is difficult to modify them manually. Many small brands are handwritten price tags, which can be modified at will, and the shopping malls will not control and often find price changes.

Citizen Shen said, remember last month just hit a well-known brand shoes price tag 700 yuan, very like, have been prepared to discount, buy, now play 70 percent off, 200 multivariate can buy, but the salesman said that the discount price is 600 yuan, she suspected that before the discount, the merchants advance the original price, actually only played more than 10 percent off, have deceived consumers suspicion.