Chen Jinbo: Seeking Truth From Facts And Consolidating The Leading Position Of The Industry

"2015 youth industry leader"

The brilliant history has been included in the Chinese pride business legend.

While embracing the trend of the Internet and keeping brand building, Chen Jinbo also attached the same importance to the consolidation and upgrading of products and terminals.

It can be seen that under the guidance of Chen Jinbo's clear strategic thinking, we can grasp the initiative, be bold in innovation and remain pragmatic and pragmatic. The road of POOVE's centenary business is also getting more and more solid.

"In the 28 years of brand development, there are a group of loyal consumers who love POOVE brand, so we can go to today.

Moreover, we have maintained a high level of reputation, reputation and loyalty in the market.

But in the era of Internet +, to deal with new challenges, we need to adjust ourselves from the brand itself, to do "subtraction", to keep a pragmatic attitude and to deal with complex problems with "simplification" thinking.

In Chen Jinbo's view, tradition

If we want to take advantage of the Internet to catch consumers, we should identify the "starting point" instead of greedy for a strong drug to solve all problems.

But unlike the industry's general impetuous and speculative business mentality in the Internet age, Chen Jinbo has been pragmatic and pragmatic, leading POOVE to move out of its own pace in this new wave.

In recent years, while continuing the monopoly of the CCTV children's channel, POOVE has joined the national ministries and commissions to create a large public welfare website for young people's homes, giving them a full range of love.

Recently, with the gradual landing of the "youth home" into the campus series activities, POOVE has also created an innovative public welfare mode combining online platform, offline activities and terminal stores in the industry, so as to truly create its own "own".

"Ecosystem, to achieve a virtuous circle.

All these efforts have made POOVE's brand competitive advantage continue to grow. The status of the "commanding heights" of the industry has become more and more consolidated. In 2015, POOVE was awarded the "500 most valuable brand in China".

2015 is the beginning of POOVE's "three year quality upgrading" plan.

In the next three years, POOVE will carry out the concept of "meticulous development, meticulous production, quality procurement and meticulous production", and continuously dig out four major core products.

The process and production process will be upgraded and optimized in an all-round way. At the same time, intelligent production equipment will be introduced. While leading the trend of teenage fashion, POOVE youth's exclusive products will be more humanized and more suitable for the growth of young people, so that POOVE's products can continue to walk in the forefront of the industry.

At the terminal level, POOVE will follow the market strategy of "one country and one game", recombing the overall situation of the market, starting from the actual situation of the various market areas, setting up benchmarks in the flagship market, concentrating breakthroughs in key markets, digging deep into potential markets, and meeting the actual conditions of various regions, adjusting measures to local conditions, helping the market terminals to realize institutionalized, data and standardized operation, so as to realize the comprehensive optimization of the regional terminals and the overall consolidation of the dominant position of the market.