Guo Feifei Insisted On Doing What He Loved To Do.

Some things in life are called errors, and some are predestined.

Before the age of 6,

My mother lived in my hometown, and my father served as a soldier in Beijing.

When he returned home, his father brought back the boxes of books and tools.

In order to be able to work hard, my father had to learn all kinds of skills and knowledge, so I read many books in order not to go home and cultivate land.

Those books became the best extracurricular reading of Guo Feifei's childhood.

Now he still remembers many interesting Titles: "laser guided weapons application", "rabies virus 100 questions", "youth knowledge" and "poultry shacks".

One of them is Ma Yu Lu.

The sketching technique written by Qing Dynasty is Xu Beihong's portrait of a white man's knee.

Following these books, my father brought back some sketching paper, painting magnifying ruler, Star Photography of Chinese photography studio, gouache paint and jade Tang oil painting pen.

These tools and books built up Guo Feifei's beautiful childhood.

In fact, the real concept of Gofeefee brand is: nothing but "bag".

He thinks he has nothing to use.

Therefore, the saying that one thinks it is beneficial, the other thinks it is used is derived from the Tao of morality and nothing is used.

In vernacular, clay is used to make utensils, because its center is empty.

Because of its "nothing", it makes its "have" play a role.

Just like a bag, its "useful" part is precisely because of its "no".

All forms of "no" can be used.

Therefore, the Gofeefee brand takes all kinds of things as the prototype, carries on the package with leather, then refines the structure to design the leather product which has the container function.

Guo Feifei is a very interesting person. When he talked about his choice of clothing major, Guo Feifei quoted the popular "Jackie Chan advertisement" language to describe the experience at that time: "when I was admitted to the central craft Academy of Fine Arts (now Academy of Fine Arts at Tsinghua University), when I just graduated, I actually refused."

I told the teacher, I refused, because in fact, I simply did not understand clothes.

The teacher told me that fashion design is fashionable and feels very cool.

But after ten years of clothing, my feeling is SHUANG... "

Guo Fei Fei has been a part-time art teacher for three years.

In the first year of graduation, she persisted in her persistent pursuit of the clothing industry, and started a business and closed a women's clothing company.

After that, I made a design course teacher and children's book editor for economic reasons.

Next is the designer of two years' women's down jacket and two years business men's wear designer.

At the beginning of the operation of Gofeefee brand, in order to make money, while making the brand, he also had many part-time jobs: hand painted, wall painting, application for studying abroad.

Guo Feifei said: "as long as the brand can be maintained, I am willing to do all kinds of attempts."

This green experience, in retrospect, is the most precious experience for Guo Feifei.

He said, "I feel very happy now. I can introduce myself very positively: I am the designer Guo Feifei."

Most people think that

The brand feature is SM (short for English Sadomasochism).

This feeling stems from the package and shackles of Gofeefee design.

But in fact, Chinese people are not very clear about the form of this package and shackles, but do not know the root of their design inspiration and the actual use they have been deducted.

At present, the understanding of this field is still scarce, and most people understand it from the costume of Dita Von Teese in some activities and the recent film "fifty degrees grey" adapted from the most recent English novel, coupled with the imagination of his own understanding.

Guo Feifei said, "actually I would like to explain that my design is not SM, but then I acquiesced in it. Like a picture, how the viewer understands is not something I can control."