How Should The Clothing Store Be Best Prepared For Gold Holidays?

For holiday preparation, perhaps many dealers have had a "depressed" experience: due to poor planning, insufficient stocking, when the fastest selling products, inventory, but found that no product can be sold, really is the key moment "chain", the money earned not enough to make people sigh; on the contrary, some dealers, because of the market situation is too optimistic, a large number of inventory before the festival, so that inventory is greater than sales, resulting in product backlog, after the festival, and had to bite the teeth to deal with, so that people are very "hurt."

From this, we can see that the holiday can not be overstocked or too small, but it should be moderate. Then how can we find a reasonable balance of stocking?

Although festivals are roughly the same on time each year, sales of holiday products are likely to "depend on the weather". If the weather is better, the product may be "concentrated". If you encounter a bad mood in the sky, when it rains or snows, it may make sales fall into a low ebb.

For example, the dumplings in the Lantern Festival, the moon cakes in the Mid Autumn Festival, the zongzi in the Dragon Boat Festival and so on are all likely to be affected by the weather. Therefore, before the festival, we should pay attention to the weather forecast, make reasonable stock according to the weather conditions in the locality, and avoid the risk of overstocking as far as possible.

Many products are available during festivals.

The breakthroughs often arise from the media rendering and enterprise terminal, which give people a kind of "selling" momentum or atmosphere. Moreover, most consumers have a herd mentality. Therefore, it is easy to concentrate on purchasing products with high rate of distribution and active promotion.

For example, now the Spring Festival market, many rural areas have changed the habit of taking relatives with steamed bread, meatballs and vermicelli, etc. under the guidance of instant noodle manufacturers (some enterprises have introduced gift packages, etc.), nowadays, everyone is sending noodles to instant noodles as a fashion and popular, so that each year's Spring Festival can set off a big sales climax.

Some products are sold on holidays and locally.

There is a great deal of guidance. Therefore, it is necessary to make reasonable preparations in combination with local policies. For example, the areas where fireworks and firecrackers are liberated will increase sales sharply in the Spring Festival market. On the contrary, conditional prohibiting or delineating the market where the area is set off should be controlled by weight when stocking up. After passing the Spring Festival, there will be no "shop" that is sold. Therefore, it is necessary to make careful preparations.

Dealers sell more and less holidays, and combine local products.

Situation, high level of economic development, often means that the holiday purchasing power is strong, there may be a sales climax. Therefore, it is necessary to "dig deep holes, accumulate grain", do warehouse preparation and bulk preparation work.

At the same time, according to the level of local economic development, we can also optimize the product structure, that is, during the holiday season, we should have more middle and high grade products to maximize the profit of the market.

On the contrary, for the regional market with relatively backward economic development, it is necessary to have a moderate amount of stock, especially for medium and high grade products.