Special Attention Should Also Be Paid To Clothing Display.

Clothing affiliate is a special commodity. Its purchase depends entirely on consumers' products.

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Because of this, whether you want to join the brand clothing to join in the local word-of-mouth is good, and how popular the product is, is a key factor to be investigated.

Brand positioning in the selection of clothing brand at the beginning of the brand, first of all, you should have a certain understanding of your city's clothing market, especially your business circle around the business situation, to do a good job in mind.

If the consumption level in your area is not comparable to that in developed areas, then you can't blindly introduce high priced clothing to join; if you have many homes around your shop,

Brand, competition is particularly strong, so you can stagger the scope of business, the target will be better in ladies wear or professional wear, and the effect will be better. Or local consumers prefer women's clothing in Shanghai and Guangdong, so you can give priority to considering the brand of Shanghai.

These problems are clear, based on these circumstances to determine the general positioning of the franchise brand, and then look for the franchised brand, so that we can get twice the result with half the effort and improve the success rate.

This can be studied in several aspects.

First, what is the popularity of the brand in all parts of the country? What is the status of the brand in the consumer's mind? You can directly ask the Brand Company for its past sales data, and you can also learn from the side that the sales agent of the brand has handled its sales situation.

Secondly, according to the brand positioning and

How many people in the area will be interested in buying this product? To judge whether your target customer population is enough.

Third, it depends on whether the products are priced competitively in similar brands.

Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict.

It should be noted that the popularity of the product is, on the one hand, a result of the brand's gradual precipitation over the years, and on the other hand, it is closely related to the advertising support of the company.

If a brand continues to advertise on the national media, maintaining a certain media exposure rate will be directly proportional to its popularity.

Well, this is, of course, one of the most important principles.

Can the apparel companies give you enough profit margin? Just look at the surface discount and exchange rate is far from enough. There are many hidden items that you may not see.

Let's make a rough calculation.