It Is The Key To Catch Customers' Shopping Desire.

How to move customers is the ultimate goal of our display. How to make your customers buy things that you really don't want to buy in your store because of your display.

The atmosphere of display mainly covers two aspects: the display of normal commodities and the display of promotional commodities.

Normal display atmosphere: simple and not simple.

Display should be "simple" and do not let your customers feel tired when shopping.

Because the store managers are afraid of loss and fear of inventory backlog, they dare not display. The display quantity of goods is small, and the floor stacking and end rack goods display is immeasurable.

The result is that the exhibition has no sense of quantity, slow turnover of goods, and poor sales volume, which eventually evolves into less supplier support and less sales volume.

So display also requires managers to have a narrow encounter and dare to draw.

Classification identification is also an important part of the display, with the purpose of achieving obvious results.

Main points:

The first is the whole: there are all kinds of labels, including price identification, display classification identification, service identification, store layout, staircase aisle indication, bathroom identification, UnionPay logo.

Next is the accuracy: the right place to put the appropriate logo, the so-called reasonable position, meaning that you can not put the bathroom signs to the middle of the store, of course not.

The sign is put in the bathroom, and the appropriate logo is to tell you that the sign at the bathroom can only be linked to the bathroom.

Finally, it is the norm: the so-called no rules, not Cheng Fangyuan, lack of standardized execution, your display is miserable; what kind of logo should be used? Where should it be used? How should it be placed before it is beautiful, neat and standard? Finally, it is necessary to achieve uniformity.

For example, customers want to buy soy sauce, and the result is found in your grain and oil area: the display principle of your condiments is displayed in accordance with the brand. A brand of soy sauce, soy sauce, soy sauce, vinegar or even more is displayed on a rack. Customers will feel very tired at this time. He must first confirm which brand of soy sauce he bought, then find the brand's display location, and finally go to many specifications of soy sauce, soy sauce, soy sauce, vinegar to find the soy sauce he wants, which is a lot of work.

Why don't we display condiments according to their functional properties? A brand name in a district, a brand name, a brand name and a brand name.

So customers only need to find out where the raw soy sauce is, and the next thing is much simpler.

The exhibition must be "not concise".

To be simple, the display must be displayed in accordance with the logic of display.

The "simplicity" is a sublimation of a higher level. The same place of display allows customers to stay, watch and buy as much as possible.

For example, we are talking about the exhibition of relevance - cheese and jam in the bread area.

- Baby House, personal care center, world granary, beautiful and attractive special display, etc.

The display of "simplicity" can be understood as the vividness of display.

Vividness is achieved through the formulation and implementation of specific strategies and channel strategies for POP (purchase point), which focus on buying occasions and consumer occasions.

Excellent vividness will not be everywhere: just POP material; only one display.

The best way to be lively is to be creative / creative; to stimulate consumers / customers' shopping impulse; to connect with consumer occasions; to be dazzling but not obtrusive; clear and accurate price markings.