Clothing Season Changing Display Skills To Help You Open A Good Shop
Seasonal fashion signals the fashion consumer goods market, and seasonal signals also signifies competition.
Trend oriented businesses can often pmit seasonal information faster than natural time.
The influence of seasonal changes on human basic social behavior has been getting smaller and smaller. However, the season's influence on clothing retailing time is still significant.
Designers of fashion Brand Company
Buyer team
I still use season time to make my own schedule.
In the leading fashion companies, brand managers, designers and buyers will still arrange work plans on the basis of seasons. The visual image Department will first consider seasonal time factors in developing visual merchandising plans.
The advance of seasonal display shows that real fashion goods always take the lead in seasonal changes.
Soon after the snowy new year, customers can feel the fashion trend of spring fashion in the window of Paris famous shop street.
Fashion tends to be ahead of fashion, and the season of the fashion industry often takes the lead in the natural season.
Taking the natural season as a reference, the preview of the next season's commodity popularity reflects the brand's guiding ability and confidence in the fashion trend, and it will first establish a leading image before the rush hour of the window shopping.
Fashion clothes
Although the clothing and consumer goods retail industry is guided by the trend of change, a clearer "calendar" is the replacement of seasons in spring, summer, autumn and winter.
The key function of commodity display in clothing store changing season is how to deliver product's business information quickly and effectively.
When the commodity is changing season, the main task of store display is to spread the following three information to customers.
1. the consumption season will change (indicating that customers may need seasonal clothing).
2. brand new products to the store (recommended theme goods Series).
3. consumption trends to be popular in the new season
Fabric
/ color / theme design / style and other consumption trends.
Commodity display is divided into window display and freight yard display in the conventional physical area division. These two basic design areas undertake different missions in the season changing period, and there is a relationship of undertaking and interaction.
Among them, the main purpose of window display is to pmit one-way information, while the display of goods yard is mainly the purchase of customers.
If the task of store season display is divided into two parts, window and freight yard, the two will have different functions.
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