Messi Stores In The US, Tmall Is Committed To The Chinese Market.

Although Messi stores always want to run the Chinese market well, they have always been cautious.

Messi store said that there was no plan to set up a physical store in China, but according to the experience of the company's operation of the electricity supplier, it may be considered in the future.

Macy s Inc., the famous American department store retailer, wants to open flagship store at Tmall international.

In August 12th, Messi general merchandise group announced that it had established Macy's s China Limited in Hongkong with Feng's Retail Group Co., Ltd. of Feng's group in Hongkong. Messi's department store accounted for 65% of shares, and Feng's retail share accounted for 35% of the total shares in Hongkong.

In the second half of this year, Messi stores will open flagship stores through Alibaba in Tmall international.

Alibaba said that Messi's department store was the first US Department Store stationed in Tmall international.

This is the first time that Messi stores entered the third party online retail platform in China.

Messi's department store will be supplied by the Hongkong stock of the joint venture in Tmall international flagship store. The local orders in Hongkong will be distributed by Li Feng's retail sales at Li Feng Logistics. Alipay is the main payment channel for the store.

Previously, Messi stores began selling products to more than 100 countries, including China, on macys.com from 2011, all of which were sent to overseas consumers from the United States.

This is the second time that Messi stores have been looking for partners to test water suppliers in China.

In 2012, Messi's department store invested $15 million in Beijing Xinghe Fashion Technology Co., Ltd., which is a fashion supplier.

But the attempt failed.

Shortly after becoming a shareholder, Jiapin net broke through bankruptcy and layoffs, and the storm continued, so far no new investment has been made.

Despite the lessons of failure, the US market continued to be weak, allowing Messi store to seriously look for opportunities to enter overseas markets such as China.

In August 12th, Messi's Department reported its two quarter results in fiscal year 2015, and the net profit for the two quarter ended in August 1st was $217 million, down 25.7% from the same period last year, and the diluted earnings per share dropped to 0.64 US dollars from the same period last year, less than the market expected.

"We have been paying close attention to the development of the Chinese market for many years, and realize that if we want to succeed, we need to have the right partners to help us grasp.

Unique needs and characteristics.

Feng's retail has a lot of experience and expertise for Chinese retailing. The cooperation between them is very helpful for the development and operation of our test. "

Terry Lundgren, chairman and chief executive officer of Messi department store, said in a notice.

The joint venture plans to invest $25 million in the next 18 months.

The proportion of capital contributions to equity ratio is expected to reach US $50 million in China in 2016.

Messi Anderson, general manager of the department store and Kent Anderson, will be the general manager of the joint venture company.

Peter Sachse, chief innovation and business development officer at Messi general store, said that the group has achieved initial success in cooperation with Alibaba in many projects over the past year, including access to Alipay in macys.com and promotion on last year's "black Friday".

It is believed that Messi's department store in Tmall international will help the group better assess the future international development strategy.