Kate Spade Push Children's Clothing Home Food Begins To Expand Comprehensively

According to the May Kate Spade CEO Craig Leavitt and analysts' earnings call, he said that strategic partnership is an important part of our overall strategy and an essential part of the expansion of our product category. He said that pushing the company's authorized revenue "is a key goal of expanding our profits through cooperation." Craig Leavitt added: "we want to make sure that we enter every product category in a genuine way of brand. I think this is part of the winning weapon, and we will continue to launch these new product categories. "

According to the first quarter earnings report of the brand, its continuing business recorded a loss of $53 million 600 thousand, and sales rose by 14.2% to 255 million 300 thousand US dollars. Kate Spade & Co. group also closes its brand Kate Spade Saturdays and Jack Spade retail store. The company has been facing the weakening of the overall industry, and share prices have been hit hard as Michael Kors and Coach. As of Friday, its shares fell 0.6% to $21.33, and the company's market capitalization was $1 billion 140 million.

Kate Spade & Co. announced that new cooperation agreements with several companies, including women's wear, children's wear and home furnishing, will expand all kinds of businesses and promote the company to become a global lifestyle brand.

In order to further stimulate growth and reduce dependence on its main handbag business, Kate Spade has developed a series of new categories. First of all, fitness clothing category, Kate Spade and the United States yoga clothing brand Beyond Yoga to launch the 2016 spring Limited Edition Athleisure series. (Athleisure) this word is a combination of "Athletics" and "leisure" leisure. Athleisure sportswear has become popular rapidly, especially in North America.

Kate Spade & Co. executive vice president and Chief Executive Officer Marketing Official Mary Beech called the new product line a "deliberate expansion of our lifestyle product." In the 16 cooperative series, each single item combines the most famous details and bright hue of Kate Spade, together with the silhouette of Beyond Yoga fabric and attractive figure. The series includes a bra with a wholesale price of $38, a $48 laced vest, and a stocking stocking from $45 to $54 and a jacket of $81. Kate Spade New York and Beyond Yoga cooperation series will be sold in specific areas, franchised stores and brand website.

In addition, Kate Spade New York will launch children's clothing series this autumn, including children and baby clothes. The series is licensed to the Tawil Associates company in New York, including 3 months -9 months of baby clothing, facing babies aged 6 months and -24 years old and 7-14 year old girls. Children's wear The series will be on sale at Kate Spade New York boutique and katespade.com. The price of baby clothes is between us $22 and US $19, while children's wear is between us $19 and US $-74. Overseas, Kate Spade will also work with Narumiya International this fall to introduce children's clothing including children and baby clothes in Japan.

Kate Spade New York also launched the 2016 spring pajamas series, and has reached a license agreement with Carole Hochman. The series includes pajamas, a casual or casual family casual dress and a newly married capsule series. The retail price of short and long clothing is between 48 US dollars -98 dollars, not waist length dress and Nightgown at 58 US dollars -98, while long bathrobe is 68 dollars -118 dollars. The series will be in Kate Spade store and Department Store Shop on sale.

What is exciting is that Kate Spade co operates with Magnolia Bakery, a New York chain baking house, a magnolia cake shop, which includes tea cups, cake boxes, handbags, banana pudding satchel bags, illustration handbags and cookery handbags. These products will be launched in October this year, and will be available in katespade.com and all Kate Spade New York stores located in the United States, but will also be selectively sold in other countries' brand stores, including China, Japan, Mexico and the United Kingdom.

Mulan cake shop Magnolia Bakery was built in 1996, and is well known in Manhattan, New York. Magnolia Bakery is located at Bleecker Street's main store and is said to be able to sell 3000 cupcakes every day. When it comes to the series, Deborah Lloyd, President and chief creative officer of Kate Spade New York, said: "Kate Spade New York girl has a strong interest in new products and topics."

To further explore the consumer's home life, Kate Spade will launch a new series of kitchen accessories, all products will be All in Good Taste as the brand name. It also expands the cooperation agreement with the US high-end porcelain brand Lenox. All in Good Taste will provide 116 single items, including cooking utensils, tableware, cutlery, glassware and so on. The series contains elegant style and bold design, and the retail price is between us $7 and US $-120. All in Good Taste will be sold exclusively at Macy Messi stores in August, while macys.com and katespade.com will be on sale next January. Kate Spade will launch a book entitled "All in Good Taste" in October, which will become the third book co operating with publisher Abrams.

In addition, the company has launched a new partnership with a number of companies to launch home series, including launching bedding and bathroom products with DWI; collaborated with E.J. Victor furniture series; collaborated with international fabric brand Kravet in fabric and wallpaper; and carpet products with India's largest manual carpet manufacturer Jaipur.