The Shop Of Chuan Jiu Bao Ling Is Especially Fond Of "Tossing".

Perhaps new designers and new store designs have not been able to satisfy the appetite of the public. DSM announced last year that it would move to Haymarket on the south side of Piccardi Lee square in London. The area of the new store will be 6 times the area of the current store area, Piccadilly said.

This area is connected to the Regent Street in the north and is one of the busiest shopping areas in London.

According to sources, any information related to it is now classified as top secret, and the new store may be officially opened in March 2016.

A major challenge before most of the fashion stores is attracting modern consumers into the store.

London's "Denver street market" is the magic weapon for new buyers, new windows and new shops.

If asked if there are any famous fashion buyer shops in the world, the Japanese Rei Kawakubo Dover Street Market (Denver street fair, hereinafter referred to as DSM) in London will be listed on the list. Wakubo Rei,

In the experimental avant-garde DSM, apart from Wakubo Rei's own brand Comme des Garcons, the six storey building pformed from the George style office building has more than 100 brands such as Dior, Celine, Sacai, Rick Owens, many of which are exclusive sales in the world.

The best known is the shop layout that it's always filled with freshness - DSM insists on a "change" every half a year, redesigning the store from inside and outside.

Not long ago, the DSM was pformed into a new look. The shop window was Molly Goddard, a fashion designer who had just graduated from central London Design School, Saint Martin.

Buyer shops are often seen as a retail platform for young designers.

Molly Goddard, a 26 year old London designer, won the NewGen fashion designer's New Designer Award in 2014.

But her close contact with the market is sold by DSM Molly Goddard 2015 spring summer and autumn winter series in this buyer's shop.

DSM even gave her shop window to display her latest series.

The new window looks like a studio in which the owner left, plaster, brushes, canvas on the wall, scattered pigments and random stacked painting paper. She said in an interview with her interface that her design window was based on the same name tag in the February London Fashion week.

As a girl who grew up in West London, Molly Goddard used to patronize DSM and find inspiration every time.

Their design must be approved by DSM before it is actually implemented. "Although the messy feeling of the window is in sharp contrast to the layout of the store, it is good that DSM is licensed."

Goddard told the interface reporter.

In fact, this is the original intention of the founder of the buyer shop.

DSM

From the declining Kensington market.

The Bohemia style market was a place where all kinds of subcultures collided in Britain before it was closed in 1990s.

Wakubo Rei once explained, "I want to create a creative market, where artists in various fields coexist in the same space."

If you've ever been to DSM, you can see that each brand's space is built into a device art exhibition.

Even the luxury goods such as Dior and Celine have racked their brains to try to separate their small spaces from others, and distinguish them from the luxury atmosphere created by department stores and specialty stores.

Similar to physical retail stores, DSM has two times a year called "

The new store design (Japanese, meaning "start").

But the cost is much higher: the brands and designers displayed in the buyer's shop are invited to come from all over the world to rearrange their own areas, during which stores are closed.

The time left to them was 72 hours in previous years.

In the past 3 days, Alexander McQueen and Victoria Beckham of the same street have been busy paying customers to earn money every day.

DSM partners, Wakubo Rei's husband, Adrian Joffe, told the financial times that the loss in these three days might be around 100 thousand pounds (about 959 thousand and 900 yuan).

However, he thought: "making money is important, but creativity and new things are the most important."

Insiders say the latest "big change" is closed for only 2 days.

In addition to Molly Goddard's window show, the buyer's shop also opened up a T-shirt monopoly area on the first floor, and the number of new brands entering DSM is as high as more than 20.

The fitting room, which is decorated in various shapes, is still a major feature of DSM. The decoration in every corner of the shop is likely to come from street stores, second-hand antiques stores, and even designer's personal belongings.

At first glance, it looks like an art museum, not a simple fashion integration store.

DSM's sacrifice of two days' turnover is not only a surprise for customers when they enter the shop, but also a new experience for the millennial consumers.

In recent years, Story and Bene Rial, which are booming buyers, are also trying to catch up with this emerging customer.

Bene Rial founder and fashion consultant Caryn Neary found that "they are more concerned about consumption experience than brand names."