J.Crew Opens Chain Stores To Sell Their Own Bargains.

In the field of discount, J.Crew has TJMaxx, RossStores, SaksOff5th and NordstromRack.

Of course, after the Mercantile shop is opened, it will also compete with J.Crew's own outlets shop.

MickeyDrexler, chief executive of J.Crew, said last month that consumers are still interested in discount products, so the company plans to open another 21 outlets stores.

J.Crew wants to make some changes.

According to reports, in order to target the core users, J.Crew has to open a J.CrewMercantile chain store to sell cheap products.

The chain store that sells cheap goods will cover it.

Place.

J.Crew has been selling poorly.

The quarterly report in May 2015 showed that the company lost a net loss of $462 million, and total revenue declined by 2% to 581 million dollars.

Its brand J.Crew sales fell by 5%, to $508 million, while high-end line Madewell sales increased by 33%, but only $61 million 900 thousand.

The decline is partly due to women's strategic mistakes.

Previously, the high-end brand of Madewell launched by J.Crew, a jeans denim can be sold to $548.

Although this high-end series of sales is on the rise, it is not at the same level as the sales of the main brand J.Crew.

This time, J.Crew will go back to retain consumers who like discounted goods.

A shop is another form of outlets shop.

Mercantile products will be the same as outlets, but will not sell J.Crew's clearance products.

The first Mercantile store will be in Dallas, but the company has not announced how many Mercantile it will open.

"J.CrewMercantile shops will sell series for men's and women's children.

"J.Crew said in a statement.

About 20 years ago, the Gap group ran the brand like this.

At that time, Gap would sell some outdated or cheaper clothes to outlets, which is the predecessor of OldNavy, another sub brand of Gap group.

In fact, OldNavy is selling better than Gap.

"We always manage companies in a creative way."

MickeyDrexler said, "we have identified the name and trademark of Mercantile."

The OldNavy of Gap group was founded by MickeyDrexler.

In 1994, there were only 40 shops in OldNavy, and now there are more than 1000 shops.