American Apparel: Off Shop Layoffs

US youth clothing brand AmericanApparel Inc. announced the closing of its shop on Monday, which is the last month following the Ralph Lauren Corp. Ralph Lauren group, J. Crew Group Inc.,

After the Inc. cover group, fourth well-known large clothing retailers announced.

Layoffs.

Inc. said that the $30 million streamlined cost plan will include closing stores, layoffs, redesigning the autumn product line and enhancing management. It is reported that despite increased revenues and reduced costs, the company said that if additional funds could not be raised, it would still be unable to guarantee future capital requirements in December.

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In the field of discount, J.Crew has TJMaxx, RossStores, SaksOff5th and NordstromRack.

Of course, after the Mercantile shop is opened, it will also compete with J.Crew's own outlets shop.

MickeyDrexler, chief executive of J.Crew, said last month that consumers are still interested in discount products, so the company plans to open another 21 outlets stores.

J.Crew wants to make some changes.

According to reports, in order to target the core users, J.Crew has to open a J.CrewMercantile chain store to sell cheap products.

The chain store that specializes in bargains will cover places where there is no outlets.

J.Crew has been selling poorly.

The quarterly report in May 2015 showed that the company lost a net loss of $462 million, and total revenue declined by 2% to 581 million dollars.

Its brand J.Crew sales fell by 5%, to $508 million, while high-end line Madewell sales increased by 33%, but only $61 million 900 thousand.

The decline in sales is partly due to women's strategic mistakes.

Previously, the high-end brand of Madewell launched by J.Crew, a jeans denim can be sold to $548.

Although this high-end series of sales is on the rise, it is not at the same level as the sales of the main brand J.Crew.

This time, J.Crew will go back to retain consumers who like discounted goods.

J.CrewMercantile shop is actually another form of outlets store.

Mercantile products will be the same as outlets, but will not sell J.Crew's clearance products.

The first Mercantile store will be in Dallas, but the company has not announced how many Mercantile it will open.

"J.CrewMercantile shops will sell series for men's and women's children.

"J.Crew said in a statement.

About 20 years ago, the Gap group ran the brand like this.

At that time, Gap would sell some outdated or cheaper clothes to outlets, which is the predecessor of OldNavy, another sub brand of Gap group.

In fact, OldNavy is selling better than Gap.

"We always manage companies in a creative way."

MickeyDrexler said, "we have identified the name and trademark of Mercantile."

The OldNavy of Gap group was founded by MickeyDrexler.

In 1994, there were only 40 shops in OldNavy, and now there are more than 1000 shops.