Clothing Must Not Be Mastered.

"Know the past" is to know the status quo of its sales and possible changes: to know the stock of the existing commodity (or the source of goods) and the goods required to sign the contract, and to know its manpower, material resources, financial resources and the environment.

For example, there is a private shop owner who runs a fishing tackle. He used to run a clothing business. A few years ago, he learned that the number of amateur anglers was increasing. The market demanded a lot of fishing gear. There was no fishing tackle department in the whole town. At that time, the clothing business was also impacted by several well funded and better foundation businesses. The boss looked at the opportunity according to his own strength and changed his business to fishing tackle business. So far, the shop is still a large scale and better efficiency enterprise.

"Know the other" is to know the business activities of the peers, including sales, inventory and business characteristics, strategies and methods.

In this way, we can surprise and win by surprise.

It is known that "know what is known and never fight."

"Knowing" refers to knowing the psychological motives of consumers, including intelligence, feelings and preferences. We should know the number, type and structure of consumers in the supply area, including the number of occupations, educational level and income level of various occupations.

For example, a university gate operation.

Business individuals, the main object of business is college students, should take into account the cultural quality of college students, the level of appreciation, economic ability and other consumption characteristics, so the clothing should be purchased.

Cheap, the quality is general, but the style is novel and unique, lively and generous.

"Knowing goods" means commodity knowledge and familiarity with commodity performance.

Specifications, colors, prices, know the production and source of goods.

This way we can have a good idea of the product.

"Knowing time" means knowing the political and economic situation and seasonal climate change.

And analyze the impact of these "days" on the market.

The instability of the political situation brings the instability of the economic situation, which directly affects the economic situation.

Related links:

The core factor is commodities.

First of all, we need to check if there is a good proportion of the products we sell, which are the best sellers in the season. Of course, it is almost impossible for all products to be unsalable. What are the other factors that may cause the lack of attraction?

The richness of product display will affect the customers' interest in entering the shop in a large scale. This requires the display of the counters on the sunny side to further reflect the sense of quantity and the sense of abundance in the display, and it can not be presented in the form of too straightforward expression.

We often see a lot of shops in the display of the sunny side to hang in the form of more performance. However, although it can better display the visual effect of the product, but it has unintentionally reduced the amount of display and visual mystique of the product, I suggest that the display of the sunny side must show the visual effect of "half concealed", so side hanging and stacking is also an essential way to display.

Whether the commodities are in season or not is of great importance to customers' interest in entering stores.

This requires us to configure the appropriate products in combination with the temperature and weather conditions before displaying and adjusting the counters.

When customers are shopping, their eyes leave no more than 5 seconds to each brand. In such a short period of time, what stores should attract customers?

So the most effective way is to display the most saleable goods in the most conspicuous places, such as the location of the window. Of course, we need to repeat the display in its near location besides the model, so that customers can guide customers into the shop and recommend products when they are attracted by the best sellers in the window.

For our VIP customers, the freshness of the display is a particularly important factor affecting whether or not they enter the store. Therefore, it is necessary to consider the adjustment frequency of the display. How long is it necessary to adjust the display once? It is necessary to consider the frequency of VIP's arrival. If the average store frequency of VIP is two weeks, and we adjust the display once a month, customers will see the same display effect at least once again. Conversely, if we adjust the display once a week, then customers will miss at least one display. Therefore, it is particularly important to analyze the brand VIP, especially the frequency of the key VIP and the adjustment cycle with the display.

Our proposal is that the period of display adjustment is not less than one week, the longest is not more than one month.