How To Make An Accurate Location For Your Clothing Store?

How to locate your own clothing store style and open up a clothing store to earn money?

There are two clothing stores and 1 clothing stores.

The proportion of clothes is very interesting, suitable for young girls' personality clothing about 25%, the rest are mostly suitable for young women, but also for middle-aged women's clothing.

2 clothing stores are all distinctive, well positioned garments.

But from

In fact, there are no 1 shops in 2 shops. Why?

Pure personality clothing, generally positioning is relatively narrow, only for a certain group of people.

Assuming that the group accounts for 25% of the total population actually purchased, that means that another 75% of the customers will be lost, and that 25% of the population may be diverted from other shops, so the turnover is smaller.

If the store is all suitable for women of all ages, it will lose the personality of the shop, and without the target group, it will probably be diverted by other outstanding shops.

The beard's eyebrows are caught, but nothing can be caught.

1 shop 25% personality clothing plus 75% commonalities

It's a good proportion.

The patronage rate of young women and women of all ages can be guaranteed, and because of the existence of young women, many 30 year old women will follow suit to buy individuality or public clothing.

And these

The guarantee is the premise of volume.

Assuming that the proportion of the two shops is 30%, the daily sales volume of other stores is 100, which can sell 30 items of clothing. 1 stores can reach 150 passengers per day, and the turnover can be 45.

Suppose that the daily flow of the two shops is quite 120, and the sales of all kinds of clothing are 30, so the shops with distinctive personality can sell 30 pieces of clothing every day, while 1 stores can sell 50 items.

For product positioning, whether it is playing the theme card or positioning ambiguity, is to improve sales and improve customer consumption rate.

Whether it's yours.

Clearly or vaguely, it is important to know that the key point in the balance between the two is that if the sales crowd is narrowed, they will lose some potential buyers; however, if the location is too broad, they will be robbed of the consumers by a distinct location store.

The balance between them is to dress the shopkeeper himself, and grasp it in his heart.