Investing In Clothing Stores Requires A Cautious Attitude.

The business circle of the city is developing more and more centrally. The clothing monopoly is also concentrated on several main streets or clothing cities and commercial centers. This makes the shops more prosperous, and the lighter places are becoming more and more coldly clear.

The flourishing development of commerce makes the commercial area

The rising cost will inevitably make up for the increase in turnover, but

The increasingly intense market and the increasingly saturated market make it almost impossible for clothing store sales to grow further.

For example: in Guangzhou Beijing Road, a 60 square shop, the annual rent is at least one million, which is not at all acceptable to the general self-employed.

And it is said that prices are still rising in Yangzhong.

And Yiwu, Zhejiang, has even reported that a shop sold 20 square meters of sky high price.

High store rents make

The risks and pressures of operation are great.

In addition, with the development of the economy, decoration, salesperson salaries and so on are also rising, which has led to an increase in the cost of opening stores.

Some garment manufacturers lack long-term planning and strict management of brands and markets, or only focus on current interests and ignore the interests of dealers.

The concentrated development of urban business circles and shopping centers has made clothing business districts more and more concentrated.

Franchised stores are very important for the selection of road sections because of the very serious homogenization characteristics of clothing products, and the influence of Chinese clothing brands is not strong enough.

Nowadays, the mainstream pedestrian street or clothing street in the general city is so two or three, its capacity is limited, and China has too many clothing brands that need to sell the stage. If you can't squeeze into the pedestrian street, you will have to go back to the second place and choose some bad roads to blossom everywhere, but it's hard to build the overall atmosphere of the clothing monopoly.

Related links:

Fashion lingerie shops are fashion goods, and store appearance should be changed according to the trend.

If there is no big change in the product, the store can be changed to new faces to attract customers through changes in display, display and decoration.

Some underwear is placed in a certain position for too long, and no one is interested because of the influence of light or the influence of the surrounding styles. When the underwear on the shelves is moved to the outside shelves, it will attract attention.

This cycle is repeated, coupled with the new style of shelves, the entire shop will make people feel constantly changing new.

Themes should be constantly adapted to meet seasonal or special needs.

It can make underwear store create a unique atmosphere, attract customers' attention, and then play a role in promoting commodity sales.

The entire package will be displayed to the customer.

For example, a whole set of underwear is used as a whole, and it is displayed completely from head to foot in human body model.

The overall display form can provide customers with overall vision and facilitate customers' purchase.

This is more suitable for swimsuits in summer and seamless body suits and thermal suits in autumn and winter. All these products are worn on models, giving customers a desire to buy when they look at them.