How To Prevent Customers From Rushing Through The Store?

The core factor is commodities.

First of all, we need to check if there is a good proportion of the products we sell, which are the best sellers in the season. Of course, it is almost impossible for all products to be unsalable. What are the other factors that may cause the lack of attraction?

The richness of product display will affect the customers' interest in entering the shop in a large scale. This requires the display of the counters on the sunny side to further reflect the sense of quantity and the sense of abundance in the display, and it can not be presented in the form of too straightforward expression.

We often see a lot of shops in the display of the sunny side to hang in the form of more performance. However, while hanging is able to better display the visual effect of the product, but it unintentionally reduces the amount of display and visual mystique of the product, I suggest that the display of the sunny side must show the visual effect of "half concealed", so side hanging and stacking are also essential.

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Whether the commodities are in season or not is of great importance to customers' interest in entering stores.

This requires us to configure the appropriate products in combination with the temperature and weather conditions before displaying and adjusting the counters.

When customers are shopping, their eyes leave no more than 5 seconds to each brand. In such a short period of time, what stores should attract customers?

So the most effective way is to sell the best sellers in the most conspicuous places.

Out, for example, the location of the window, of course, we need to repeat the display in its nearest location besides the model, so that customers can easily guide customers into the store and recommend products when they are attracted by the best sellers in the window.

For our VIP

The freshness of the display is a very important factor affecting whether or not it enters the store. So we will consider the adjustment frequency of the display. How long is it necessary to adjust the display? It is necessary to consider the frequency of VIP's arrival. If the average store frequency of VIP is two weeks, and we adjust the display once a month, customers will see the same display effect at least once again. Conversely, if we adjust the display once a week, the customer will miss at least one display. Therefore, it is particularly important to analyze the brand VIP, especially the key VIP's arrival frequency and the adjustment period of the display.

Our proposal is that the period of display adjustment is not less than one week, the longest is not more than one month.

Generally speaking, the products in the import area are usually products with high turnover rate and low price. This is to avoid scaring customers at the beginning because of price problems.

Of course, it is very likely that customers are out of business due to the artificial causes of shopping guide.

For example, when customers are interested in the products of the model, the shopping guide rushing forward quickly, introducing the introduction to the customers, and the customers can only turn away with reluctantly.

The process of waiting is also very important. Do not put too much pressure on customers.