Clothing Store: Display Is The Core Element That Can Not Be Ignored.

Many shops display can not cause customers' concern. It is precisely because there is a lack of consideration on the direction and direction of the customers. Xiao Sheng teacher appeals: before the display, employees must go to the main channel, take a walk and have a look, so as to determine the visual position of the customers at the first sight and plan the best visual points to these display positions.

Key points are identified.

After the location, it is necessary to further strengthen the display techniques to enhance customer's attention.

First, as far as possible, display the colors on the sunny side as far as possible and use the highly attractive color techniques to force the customers to pay attention to the vision.

For example: use more warm colors, use less cool colors, use more bright colors, use less turbid colors, use more bright colors, use less dark colors, use more contrast colors, use less coordination colors, use large color blocks, and use less color blocks.

Second, we must consider the overall visual perception.

This requires us to give more consideration to the overall visual impression when we make the sunny side, rather than just fragmented display on the window model, the water table and the high cabinet behind. These visual locations should be in season.

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And convey clear and consistent information on the topic, so as to maximize the customer's visual attention and enhance the entry rate.

For window display, we should first ensure the contrast and three-dimensional sense of the model lighting, and then ensure the level sense of the model station. Here we are going to use more and more changes in the level, direction, level, height and level of the model station.

We should choose products that are related to colors and series, and create as many themes and scenes as possible. We should use the techniques of repetition, magnification, whitespace, focus, rhythm and fishing to enhance the attractiveness of windows and increase the visual attention of customers.

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Generally speaking, the products in the import area are usually products with high turnover rate and low price. This is to avoid scaring customers at the beginning because of price problems.

Of course, it is very likely that customers are out of business due to the artificial causes of shopping guide.

For example, when customers are interested in the products of the model, the shopping guide rushing forward quickly, introducing the introduction to the customers, and the customers can only turn away with reluctantly.

The process of waiting is also very important. Do not put too much pressure on customers.

Moreover, it is the location of the shopping guide. We often see the location of the shopping guide Station at the two main crossing points, just like the two door gods, the left and the right, which directly block the customers from entering the shop. So when we greet guests, we must bear in mind that we should not consciously go to the location of the main entrance of the passageway, because such a casual stop stops the original passenger flow.

The last point is also the most critical point is the layout of the access port.

First of all, the main entrance layout of the channel must have a certain width. Generally speaking, the width of the entrance of a store is better than 1.5 meters. If it is an open entry, the width of the entire entrance should be 2.5-3.5 meters wide.

1.5 meters can allow almost two customers to enter side by side, while 2.5 meters.